10-11 March 2027, London
The Home of Positionless Marketing. You lead strategy and brand values. AI delivers insights, creative and decisioning.
See where marketing is heading
No conference in the world is thinking harder about the division of labor between you and AI. Leave ahead of everyone else.
See Positionless Marketing working
Brands running it today, showing what they built, what it actually took, and what it returned.
Leave knowing your next move
Hands-on time with Optimove's newest AI capabilities, so you go home clear on what to turn on first and in what order.
attendee satisfaction rating
marketing professionals to connect with from 100+ companies worldwide
thought-provoking sessions led by industry leaders
"Why I really like Optimove Connect is that it’s the only CRM conference I go to. So, for me, it’s like a unicorn among other conferences."
Tomasz Sikora
Senior CRM Manager, 2UP
"This is the perfect place to brainstorm or to get some ideas for your business, you always come back full of ideas, campaigns, strategies or new things that you want to implement..."
Ellie Ledwith
Martech Implementation, bet365
"You get to share your experiences and learn how different companies use different marketing strategies to engage with their customers and that networking aspect of Optimove Connect is very valuable."
Lydiane Ardry
Senior CRM Manager, Betway
Convene 133 Houndsditch, a state-of-the-art conference and exhibition venue for Optimove Connect, the premier user conference connecting the world’s top experts in CRM marketing. Just a short stroll from Liverpool Street, Aldgate, and Bank stations. You’ll be within walking distance of Spitalfields Market and Brick Lane.
Optimove Connect has arranged special rates at the event HQ: Clayton Hotel City of London - 10 New Drum St, London E1 7AT, United Kingdom. Classic Room Rate: £250 per night, inclusive of breakfast and VAT.
Connect is open to anyone working in CRM marketing, whether or not you use Optimove. Three of the five session types are built for the whole room: Thought Leadership, Customer Spotlight and Strategic Spotlight. The platform-specific content is marked as such. You can fill two full days from the open sessions alone.
The agenda's session-type table settles this cleanly — three of five types are labelled for everyone. That makes this a real answer rather than a hedge, and it is the single most useful question on the page if you want Connect to bring in people who are not yet customers.
Five types. Thought Leadership covers where AI is taking Positionless Marketing. Customer Spotlights are brands on what they built and what it returned. Strategic Spotlights bring practitioner research. Maximizing Optimove and the Hands-on Workshops are for Optimove users.
Yes. The Optimove Certification runs across both days in the Certification Hall, starting 11:30 AM on day one. It is open to Optimove users and runs alongside the main programme, so plan your sessions around it.
This answer does not say the certification is included in the ticket price, because the agenda does not say so. If it is, that is worth adding — the stats band already claims 127 attendees earned one onsite, and a free certification is a strong reason to come.
Three Hands-on Workshops run in the Workshop Hall across both days, covering Optimove AI, the Optimove MCP and One Channel Power. There is also a Product Live Q&A on day two, the Optimove Awards Ceremony, and Connect and Cocktails on the first evening.
Two days on the main stage, in the Breakout Hall, the Workshop Hall and the Certification Hall. Day one opens with keynotes from Pini Yakuel on Positionless Marketing in the AI era and Shai Frank on working from the surfaces you already use, and closes with James Hewitt of the Knowledge Work Lab on using AI as a coach rather than a crutch. Day two opens on where AI in marketing stands and where you can take it, then runs customer sessions on Ignite+, content decisioning, the real-time event to campaign funnel, and Agency services. Alongside all of it: Hands-on Workshops on Optimove AI and the MCP, the two-day Optimove Certification, a Product Live Q&A, the Awards Ceremony, and Connect and Cocktails.