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CRM Marketing at Its Best: See How John Hardy Increased Monthly Average Net Revenue By 53% (along with other KPIs)
Like most customer-centric organizations, John Hardy’s marketing team is determined to deliver customer-first experiences, industry-leading customer satisfaction, and nurture meaningful customer loyalty. Because they, too, understand the strategic importance of smartly growing through their existing customers. Especially since the shift in focus from wholesaling and brick-and-mortar stores to direct-to-consumer digital sales created major challenges – … Continued
Optimove Makes Further Advancements in Gartner’s Magic Quadrant for Multichannel Marketing Hubs
For the 2nd year in a row, Optimove is recognized as a Challenger in Gartner’s Magic Quadrant for Multichannel Marketing Hubs1. This is also the 3rd consecutive year that Optimove has seen significantly improved scores across all Critical Capability use cases. This year’s Magic Quadrant evaluated 20 different vendors on 15 different criteria and ranked … Continued
Smart CRM Basics: Customer Behavior Modeling
Many would agree with us when we say that it’s actually quite challenging to build a good customer behavior model. The mathematical techniques required are complex and risky. And the smart and experienced customer analytics expert – who will know how to do it – is expensive and hard to find. Even once your customer behavior model has been built, it’s not easy to manipulate it for the purpose … Continued
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