Read time 1 minutes
Forrester: Optimove’s Total Economic Impact
Why it matters:
Optimove’s new Insights Report dives deep into the trends and behaviors of sports bettors during this highly anticipated event, providing valuable insights to help sportsbook operators optimize their strategies and maximize their profits. The Report revealed that March Madness is not just about basketball – it’s also a prime time for sports betting.
2. First-Time Depositor Behavior: Analysis shows that first-time depositors are most active at the beginning of the tournament, presenting a prime opportunity for engagement and retention efforts.
3. Wagering Behavior: Players who participate in betting activities over multiple days tend to place higher wagers, highlighting the importance of sustained engagement throughout the tournament.
More information: Optimove’s Insights Report on March Madness Sportsbook Trends provides detailed analysis and actionable recommendations to help sportsbook operators navigate this lucrative period successfully. Access the full report.
Forrester: Optimove’s Total Economic Impact
The Forrester Total Economic Impact™ Study shows that Optimove’s Positionless Marketing Platform drives an 88% boost in campaign efficiency.
Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries.
Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.
