Optimove CEO, Pini Yakuel on unlocking your marketing multipotentiality

At Optimove Connect 2024, Optimove founder and CEO Pini Yakuel sat down with NEXT.io editor to discuss how he perceives the future of marketing. Through the proliferation of technology such as AI, Yakuel foresees in the future – and is already witnessing in the present – a world where marketers can supersize their capabilities and take on a wider range of tasks than ever before.

From copywriting to graphic design, data analysis to campaign optimization, marketers are set to become less ‘boxed in’ to their respective narrow fields as the tech continues to develop, he suggests. In turn, organizations can become increasingly agile in terms of their marketing, and remove the barriers to the constant testing and optimization which allows them to best deliver the right messages, to the right customers, at the right time.