Suno

1. What it is:

Suno AI is a music creation platform that empowers users to generate original songs from simple text prompts. It translates descriptive ideas into musical arrangements, completed with instrumentals and AI-generated vocals. 

Whether you are a hobbyist composer, a content creator needing a unique soundtrack, or a marketer crafting sound ideas for a brand, Suno removes the traditional entry barriers to the universe of music creation. Its core ambition is to make it accessible to anyone by prioritizing simplicity: describe the vibe, genre, lyrics, or vocal style you want, and the system delivers a ready-to-use composition. 

Key features like the ability to extend songs, write custom lyrics, and generate multiple variations turn the platform into a dynamic creative partner that empowers creators to be Positionless by transforming fleeting inspiration into a finished track without requiring a studio, instruments, or formal musical training. 

While the free tier offers a generous introduction to its core capabilities, the premium subscription tiers unlock higher-quality audio, increased generation credits, and the ability to use the created tracks commercially. This model ensures that anyone can experiment with AI music while providing a pathway for serious creators to integrate these compositions into professional projects. 

2. Uses and features of Suno

Here you’ll find the platform's primary uses and core features that make music generation accessible and powerful: 

• Text-to-song capability: write a description of a desired song (its mood, genre, instruments, vocal style) and Suno AI generates a complete track including instrumentation and vocals.
• Lyric-to-rhythm creation (and vice-versa): users can input their own original lyrics, specify a genre and theme, and Suno will provide a musical interpretation of the text, but it can also do the opposite and generate vocals with lyrics and integrate them into a composition.
• Genre mixing: it supports a wide variety of musical styles, and recent versions improve the fidelity, allowing users to blend genres (e.g., “jazz house + neo-soul”).
• Longer tracks and stem export capabilities: In newer versions, it supports longer compositions (up to 8 minutes) and exports stems (individual instrument/vocal tracks) for further post-production.
• The "Continue" and "Extend" Features: these functions allow users to elongate a generated song clip, create variations of a specific section, or even generate an intro, verse, chorus, and outro to build a complete song structure piece by piece.
• Covers feature: upload any audio track and reimagine it through custom prompts, creating fresh interpretations while preserving the essence of the original piece.
• Personas for consistent musical identity: create and save distinctive musical identities that capture unique characteristics like vocal style, musical approach, and overall atmosphere, then apply these elements consistently across future compositions.
• Inspire feature for personalized generation: it analyzes user-created playlists to understand musical preferences and generates songs that align with individual taste profiles.

3. Try this prompt out to...

...use Suno to create a song for a brand post, video, or ad! 

" Create an original song that reflects the brand identity described below: 

Brand essence: 

• Brand personality: [e.g., confident, modern, human, premium, playful, bold]
• Emotional tone: [e.g., inspiring, trustworthy, energetic, calming, uplifting]
• Brand values: [e.g., innovation, transparency, creativity, empowerment]
• Target audience: [who they are, age range, mindset, lifestyle]
• Brand context: [startup / enterprise / consumer / B2B / lifestyle / tech / fashion, etc.]

Musical direction: 

• Genre: [e.g., indie pop, electronic, lo-fi, modern pop, cinematic, hip hop]
• Tempo: [slow / mid-tempo / upbeat]
• Mood: [e.g., optimistic, confident, warm, sophisticated]
• Energy level: [low / medium / high]
• Instrumentation: [e.g,. synths, piano, guitar, minimal beats, organic textures]
• Vocal style: [male/female/mixed, soft/clean/emotive, spoken/sung]
• Production style: [modern, polished, minimal, atmospheric, radio-ready]

Stylistic references (optional but recommended): 

• Inspired by the overall mood, energy, and production style of: [Artist A], [Artist B]
• Focus on texture, atmosphere, and emotional pacing — not melody, lyrics, or imitation
• If relevant, reference an era or movement: [e.g., late-2010s electronic pop, modern Scandinavian pop]

Lyrics & messaging: 

• Theme: [e.g., progress, connection, belonging, freedom, discovery]
• Language: [English / Portuguese / bilingual]
• Tone of voice: [conversational, poetic, direct, aspirational]
• Avoid: [specific words, clichés, hype language, slang, negativity]
• Include: [keywords, emotions, subtle brand cues — no slogans]

Usage context: 

• Where the song will be used: [brand video, event, social media, website, ad]
• Desired length: [e.g. ~2 minutes]
• Overall feeling the listener should have after listening: [emotion or action]

Important: 

• Do NOT mention brand names or slogans directly.
• The song should feel authentic, emotionally resonant, and aligned with the brand.
• Lyrics and composition must be fully original."

4. Common mistakes made and limitations:

Dive into the mistakes that users commonly make and the most well-known limitations of the tool. 

• Expecting perfection on the first attempt: Suno's improvisational nature means it generates creative variations rather than precise executions, especially after only a few interactions.
• Prompt vagueness: providing a brief prompt like "a happy song" often leads to generic and uninspired results.
• Lack of emotional depth or human nuance: while Suno delivers technically competent songs, it may lack the subtle emotional or cultural nuances found in human-composed music.
• Instrumentation or mix issues: users sometimes expect a full orchestral dynamic mix or highly complex layering, but may encounter artifacts, unnatural vocals, or imbalanced mixes.
• Expecting radio-ready production: while the audio quality is impressive, Suno's outputs are AI renderings. They can lack the nuanced mixing, mastering, and dynamic variation of a track produced by a professional audio engineer.
• Breaking lyrics incorrectly: AI-generated vocals can sometimes be muddled, have mispronounced words, or nonsense syllables, especially when users choose more uncommon words.
• Messy stem separation quality: While stem separation exists, the quality is not suitable for professional remixing or detailed audio manipulation compared to professionally recorded multitrack sessions.
• Copyright and originality concerns: as with many generative platforms, questions remain about training data, originality of generated material, and possible resemblance to existing works.

5. Tips to avoid common mistakes

Try these practical recommendations to improve your outcome with Suno AI and sidestep typical problems with it: 

• Be precise with your prompt: act like a director briefing a band. Instead of "a rock song," try "a grunge rock song with a fuzzy bassline, distorted power chords, and a raw male vocal."
• Use iterative refinement: Generate a track, analyze what you like or dislike, then adjust the prompt and re-generate.
• Leverage "Custom Mode" for Precision: always use Custom Mode for serious projects. This allows you to separate your lyrics from the style description and gives the AI a clear blueprint to follow.
• Write phonetically clear lyrics: to improve vocal clarity, use straightforward language and avoid tongue-twisters. You can even include this specifically in your prompt (e.g., "...with a clear, melodic vocal delivery"). Manually insert breaks at natural pauses to ensure proper phrasing and delivery.
• Double-check licensing and rights: If you intend to use output commercially, ensure you’re on the correct paid plan and understand the terms.

6. When should non-experts call experts?

There are some situations where even the most confident user should involve a qualified professional. 

• If your track is destined for film, TV, commercial release, or major streaming platforms, an audio engineer or producer can ensure final mastering, mix consistency, and loudness standards.
• When you want individual instrument/vocal tracks delivered to other musicians or producers, a professional workflow may better guarantee compatibility and control.
• If your output will generate revenue or has high legal risk, consulting a music-rights attorney or licensing specialist is wise to navigate obligations.
• A human composer or producer will add value when the project demands emotional complexity, cultural authenticity, or bespoke songwriting.
• When a project demands a perfectly clear, emotionally nuanced, or stylistically unique vocal performance, a human singer is irreplaceable.

7. Notes on pricing:

Suno operates on a freemium model, offering plans to suit casual creators and professional users. To unlock higher-quality audio, substantially more creation credits, and the right to use generated songs in commercial projects, users need to subscribe to a Pro or Premier plan. You can view and compare all available plans directly on Suno's official website. 

8. How Optimove's Positionless Marketing Platform Can Help:

By integrating Optimove's Positionless Marketing Platform with Suno's generative music capabilities, marketers can achieve new levels of self-sufficiency and assertiveness, effectively skipping traditional creative bottlenecks. Optimove provides deep customer intelligence and automated orchestration to deliver hyper-personalized campaigns at scale, while Suno acts as an on-demand creative partner, enabling the same marketers to instantly generate unique, brand-aligned audio assets without relying on external agencies or production teams.