Talkspace Uses Optimove to Hack Customer Relationship Marketing
Talkspace leverages Optimove to gain independent access to unified customer data, discover valuable customer segments, apply predictive analytics and orchestrate multichannel marketing campaigns. With Optimove, Talkspace marketers easily determine the short- and long-term impact of individual campaigns and entire customer marketing strategies.
Talkspace is reshaping mental healthcare, one person at a time. With Talkspace online therapy, anyone can get therapy from more than 3,000 licensed therapists – without traveling to an office, and for significantly less money than traditional therapy. The company was founded in 2012 and is based in New York City.
What Talkspace Says About Optimove
“Optimove has been a gamechanger for us. It covers all the bases we need in order to run a first-class customer relationship marketing operation.” — Elisha Singh-Kramer, Lifecycle Marketing Manager, Talkspace
Benefits by the Numbers
Using the Optimove software and professional guidance, Talkspace has realized:
- 5X increase in number of customer engagement days
- 3X increase in total payment amounts
- Ability to accurately measure incremental CRM impact
- More than 200 new campaigns launched into production per year