PrizePicks Enhances Fantasy Sports with Fantasy CRM Automation
Using Optimove, PrizePick’s marketers have set up a systematic approach for deploying, testing and tweaking our customer communications. PrizePick now personalizes customer communications using an array of very specific customer attributes available to them directly within Optimove.
PrizePicks is a fantasy sports platform that allows seasoned players and newcomers alike to enjoy customizable, daily fantasy sports contests. With an innovative format and outstanding customer service, PrizePicks offers players in the United States the most simple, fast and fun fantasy sports game available today.
What PrizePicks Says About Optimove
“Optimove provides us with the first-rate analytics and automation we need to run a successful customer retention operation, while allowing us to spend more of our time focusing on our most valuable customers.” — Henok Kelete, Director of Retention, PrizePicks