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Entain Built a Hyper-Personalized, Enterprise-Wide CRM Machine

By adopting Optimove’s software, and implementing the guidance and recommendations provided by Optimove’s experts, Entain has observed significant improvements in key player metrics

About Entain

Entain is an international gambling and betting operator that develops and operates its own proprietary technology platforms. The Group owns some of the gaming industry’s leading brands, including sports betting brands bwin, Sportingbet, Coral and Ladbrokes, and gaming brands, such as PartyCasino, partypoker, MGM, Gala and Foxy Bingo. Entain generates more than £3 billion of revenues annually, with a workforce of 28,000 employees and contractors, in offices and betting outlets on five continents.

What Entain Says About Optimove

“Optimove’s software and services have proved to be exactly what we needed to scale up our multi-brand player marketing operation and, at the same time, to turn our marketing teams into successful test-and-optimize CRM machines.” — Claus Hansen, Director of CRM, Roar Digital (a joint venture between MGM and Entain)

Benefits by the Numbers

  • 16% increase in average deposit amount
  • 81% increase in average casino bet amount
  • 39% increase in customer average future value
  • 16% decrease in player churn