You Lead. AI Delivers. | Optimove Connect 2027 | London, 10-11 March

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Customer Success Stories

Real-world success stories showcasing how leading brands partnered with Optimove to activate Positionless Marketing and drive measurable growth

Positionless Marketing | Customer Segmentation | iGaming

Buzz Bingo Reduces Templates by 88% While Scaling Retail Personalization with Optimove

Discover how Buzz Bingo’s retail team brought external data into Optimove to personalize every email at the customer level, without waiting for development cycles
Multichannel Marketing | Journey Orchestration | iGaming

OlyBet Unifies Four Markets on Optimove in Three Weeks, Then Scales Campaign Volume 24-Fold

OlyBet consolidated its market-by-market instances onto a single Optimove tenant, and a new CRM team took it from a standing start to nearly 2,000 campaigns a month across five channels
Journey Orchestration | Marketing AI | iGaming | Web

Apuesta Total Turns Real-Time Triggers Into S/1.04M in Proven Incremental Revenue

Since ramping up its real-time program in March 2026, Apuesta Total, Peru's largest iGaming operator, has run 44 triggered activations through Optimove Orchestrate's AI Journey Decisioning Agent and the Web Pop-Up channel. Every one of them beat a held-out control group.
Journey Orchestration | Positionless Marketing | iGaming

BETFAN Scores Its Best Open Rates of the World Cup with Same-Day Sends

When an offer is only relevant right before, during, or right after a match, Optimove Quick Send Campaigns let BETFAN's CRM marketing team build and launch same-day, without sacrificing precision or delivery reliability
Journey Orchestration | Positionless Marketing | iGaming

Lucky7 Ventures Delivers 74X ROI with a Real-Time, Multichannel CRM Program

Lucky7 replaced a manual, promotion-led CRM with an automated lifecycle program built on Optimove and GiG data, growing deposits, retention, and player lifetime value
Journey Orchestration | Positionless Marketing | iGaming Startups | iGaming

Herd Gaming Launched With Enterprise-Grade CRM Marketing on Optimove, Run by Two People

Herd Gaming's two-person marketing team uses real-time reporting to run 250 campaigns a month without waiting for data analysts
Marketing AI | iGaming

How Entain Is Building CRM for the Organic Growth Era

Four operating principles behind Entain's shift from a fragmented, acquisition-built CRM stack to a centralized, AI-powered decisioning engine across its global betting and gaming brands
Digital Personalization | Email Marketing | Journey Orchestration

One Email, One Video, One CTA: How MyHeritage Re-Engaged Millions With Optimove

By focusing on a single, simple promise, MyHeritage built a personalized engagement series that drove a 13% to 46% increase in feature activity for millions of users
Journey Orchestration | Positionless Marketing | Customer Segmentation | iGaming

Sisal Rebuilt the Team Before It Rebuilt the Stack

Three organizational moves that took Sisal's online gaming business from siloed, product-led marketing to a single view of the player, built on Optimove
Customer Segmentation | Email Marketing | Financial Services | Email

How Optimove Helped Tesco Bank Find Its Way Back to the Inbox

When Microsoft began blocking its campaigns, Tesco Bank worked with Optimove to diagnose the cause, rebuild its sender reputation, and turn deliverability into a permanent discipline