Customer Success Stories

easyMarkets Personalizes and Prioritizes the CRM Call Center

easyMarkets selected Optimove and worked with Optimove’s CRM analysts to build a custom trader model based on lifecycle-stage segmentation. By focusing on lifecycle stages, and the numerous granular sub-segments identified within each stage, the marketers were able to systematically build out a personalized marketing plan addressing dozens of distinct customer personas.

About easyMarkets

easyMarkets is a pioneer online market maker, established in 2003. The company provides traders with access to global markets, via a technologically advanced yet user-friendly platform. Licensed by both CySEC and ASIC, easyMarkets enjoys the reputation of a reliable and transparent market leader. The company’s trading platform enables traders to trade financial instruments in the FX, CFD and vanilla options markets.

What easyMarkets Says About Optimove

“Optimove provided us with a powerful and automated way to significantly increase the retention and lifetime value of our traders,” said Nima Siar, Director of Client Relations at easyMarkets. “The professional team at Optimove assisted us every step of the way, helping us get the most out of their platform.”

Benefits by the Numbers

Since implementing Optimove, easyMarkets has achieved:

  • 10% monthly uplift in campaign deposits
  • 36 distinct customer persona groups treated monthly
  • 99% of campaigns are automated campaigns