The NFL Betting 2025/26 Report 

Developed by Optimove Insights, this report delivers proprietary findings from a survey of 425 U.S. NFL bettors. It reveals how players plan to engage this season, their preferred bet types and channels, and the moments that truly drive wagering. 

In the report: 

• 77% of NFL bettors plan to wager during the 2025/26 season. 
• Pre-game bets dominate: 48% prefer them, while live betting has dropped to 25% from 37% last year. 
• 82% will keep wagering even if their favorite team is eliminated; 83% will bet on the Super Bowl no matter who plays. 
• Mobile-first: 76% place wagers via mobile or online platforms, with 80% using two or more sportsbooks weekly. 
• Personalization drives retention: Email (40%) and SMS (33%) are top communication channels.