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Optipush

Easily prepare, deliver and track hyper-targeted mobile push notification communications to customers, seamlessly from within Optimove.

Optipush is Optimove’s native mobile messaging delivery platform, powering all aspects of preparing, delivering and tracking mobile push notification communications to customers, seamlessly from within Optimove.

Optipush is used to deliver hyper-targeted mobile push notifications to granular segments of customers, based on Optimove’s core micro-segmentation capabilities. This allows marketers to automatically hyper-target very small customer groups with tailored messages, via iOS and Android, based on their very specific behavior patterns, preferences and characteristics.

Benefits

  • High deliverability – The combination of first-rate technology and a specialized deliverability support team maximizes the number of messages that will actually be seen by customers.
  • High-resolution customer segmentation – with dynamic content personalization
  • Comprehensive response tracking and optimization – Optimove can report on the most effective action via A/B/n test campaigns, as well as the actual financial uplift of push notification campaigns through the use of test and control groups – an entirely automatic process.
  • No integrations or external services required – Optipush is an integral part of Optimove.

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