In the Media

Em entrevista exclusiva ao SBC Notícias Brasil, Pini Yakuel, CEO, e Felipe Nadalini, executivo de Contas de Vendas para o Brasil, da Optimove, comentaram a transição da marca para o mercado regulamentado, os planos para os próximos anos e o papel da tecnologia no futuro das apostas on-line.

The tariff decisions are driving fast change and retailers have been quick to react as consumers are already changing shopping behavior. Experts share insight on how retailers should respond.

The battle for consumer attention in the digital age is fierce, and brands risk alienating audiences if their messaging is irrelevant and overwhelming. “The number one mistake is that people think that everything they have to say is important,” Rony Vexelman, VP of marketing at Optimove, told Customer Experience Magazine.

A strong majority, 55%, of U.S. consumers are deeply concerned about potential tariff-driven price increases.

Tariffs are dominating the economic headlines and are hitting American consumers in terms of actual price increases and fears of further price increases and the recession predicted by some respected economists.

Slightly more people have wagered on this year’s NCAA Men’s Basketball Tournament than last year’s thus far, but they’re wagering significantly more, particularly in an Elite Eight that included all four top seeds, according to data provided to SBJ by marketing firm Optimove.

Technology, Positionless Marketing Help Win Battle Against Email Fatigue

A Optimove, plataforma líder em marketing focado no cliente, anunciou hoje a aquisição da Adact, provedora inovadora de soluções de marketing gamificado. A ferramenta da empresa comprada, fundada na Estônia, permite que marcas criem experiências interativas de gamificação, incluindo loterias, quizzes, jogos de previsão e mini-games personalizados, e vem para fortalecer as soluções orquestradas por IA da Optimove.

Optimove, the global leader in Positionless Marketing, announced the acquisition of Adact, a breakthrough provider of gamification marketing solutions. Adact’s platform enables brands to create interactive gamification experiences, including lotteries, quizzes, prediction games, and branded mini-games, and will bolster Optimove’s AI-orchestrated gamification solutions.

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In the Media

Impacto da tecnologia no setor de apostas: insights da Optimove para o mercado brasileiro

Tariffs in retail: What retailers should do as consumers react, experts offer advice

Stop annoying your customers! The new rules of digital marketing

Majority of consumers deeply concerned about potential tariff price increases

Brand Marketers, Meet the Moment: How Empathy and Personalization Can Ease Consumer Anxiety During Tariff Turbulence

Optimove says only slightly more are betting March Madness this year, but stakes are rising down the stretch

Technology, Positionless Marketing Help Win Battle Against Email Fatigue

Optimove amplia presença global e incorpora gamificação interativa com aquisição da Adact

Optimove Acquires Gamification Solution Provider Adact to Bolster its AI-Orchestrated Gamification Capabilities

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