Salsa Technology and Optimove form a partnership to strengthen CRM personalization for operators in Brazil
Salsa becomes the first Brazilian platform provider integrated with Optimove.
In the Media
Optimove Lands Flagship Brazilian Brands as Customers; Bolsters Team Amidst Growth
The development reflects Optimove’s growing presence in Latin America and its commitment to helping Brazilian operators build stronger, more connected relationships with their players
Could ‘Owned Data’ Help Sweeps Casinos With Marketing After Google Ads Policy Update?
The sweepstakes gaming industry is reacting to Google’s amendment of its Gambling and Games Advertising Policy to directly reference “sweepstake casinos” for the first time. The change appears under the section covering social casino games
The real impact of AI decisioning on retention strategy
In a SiGMA News exclusive, Katerina Ioannidou, Product Marketing Manager at Optimove, explains how a recent study with BwinUK, part of the Entain Group, revealed the true scale of campaign overlap and the pressure it places on CRM teams
Turning Black Friday Message Fatigue Upside Down
Consumer fatigue is driven not by message volume in ads, but by ads with irrelevant messages, according to a new report that analyzes Black Friday and Cyber Monday messages and campaigns.
Henry Ross on powering Africa’s iGaming evolution
In the words of Henry Ross, Africa’s iGaming industry is experiencing a defining moment. Rapid digital expansion, a growing young population, and an increasingly supportive regulatory environment have positioned the continent as the next major frontier for global gaming innovation
U.S. Gamers Spend More, Stay Less Loyal – New Data from Optimove
Optimove’s latest U.S. Gaming Pulse Report for September 2025 provides a detailed look at the performance of the American online gaming market compared to the global landscape
As the Singularity Approaches, How Do Humans Stay Ahead of AI?
As artificial intelligence accelerates beyond historical precedent, we find ourselves at the precipice of the “technological singularity:” a theoretical moment when AI surpasses human intelligence and begins improving itself without human input