U.S. Gamers Spend More, Stay Less Loyal – New Data from Optimove
Optimove’s latest U.S. Gaming Pulse Report for September 2025 provides a detailed look at the performance of the American online gaming market compared to the global landscape
In the Media
As the Singularity Approaches, How Do Humans Stay Ahead of AI?
As artificial intelligence accelerates beyond historical precedent, we find ourselves at the precipice of the “technological singularity:” a theoretical moment when AI surpasses human intelligence and begins improving itself without human input
Executive Interview with Pini Yakuel, CEO of Optimove
A live interview with Pini Yakuel, hosted by Wise Marketer Managing Editor Bill Hanifin, held in Chicago in June 2025
Engage Early for Holiday Marketing Success
The marketer who hasn’t started holiday messaging yet is already falling behind
Optimove NFL Study Gives Sportsbook Operators Insights on How To Shape Offerings
Optimove NFL study meant to help direct sportsbook operators on how and why wagerers bet on the NFL
They Think You’re Ready For Some Football
Sportsbooks anticipate the end of summer doldrums, make plans to welcome back and entice bettors with offers.
Holiday Extremes: Shoppers Like Email, But Are Showing Signs Of Marketing Fatigue
Holiday marketing is already gearing up, but brands have to be careful not to overdo it.
Inflation concerns spur early summer shopping: report
A national survey from marketing firm Optimove found that consumers were concerned about tariffs and planned to check online prices while shopping in-store.
Optimove expands in APAC as 3 iGaming operators join its platform
Magency Life, WeClub Malaysia, and 2up.io have selected Optimove as their player engagement platform.