Managing Infinite Customer Journeys

Download the eBook: Managing Infinite Customer Journeys

Smart marketers should always recognize the different touchpoints for customer engagement with their brand, products, and services. And smart marketers know that micro-segmentation and predictive behavior modeling lead to better interactions and deeper relationships.

In this eBook, we examine the two main approaches to customer journey mapping, discuss their advantages and drawbacks, and describe how focusing on customer micro-segments and predictive analytics delivers greater customer coverage with more relevant and effective messaging.