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Optimove has raised $20 million from Israel Growth Partners in the company's first outside funding.

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Personalized marketing campaigns are becoming an increasingly popular way to reach specific user segments and engage them efficiently. This is where Optimove comes in.

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There are a number of incredible startups leading the way in the industry, bringing big data technology to the masses. One example is Optimove.

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20 February 2018

An Omni-Channel Commerce Solution: The What, Why, and How of Retail’s Future

Optimove utilizes customer data like browsing history and interests to automate campaigns across multiple channels. Optimove will collect user data on product preference and then communicate that to SMS, Facebook, and email campaigns to continue the user journey.

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14 February 2018

Keep Learning—Or Get Schooled by the Competition

Demonstrating emotional intelligence and empathy goes a long way in marketing communications; no one wants to be treated as if they’re a data point. If you’re a good storyteller, your customers will never feel that way.

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13 February 2018

4 Personas to Target Throughout the Subscription Lifecycle

A subscription-based model creates both new challenges and new opportunities for marketers. Keeping a positive trend in customer retention requires a data-based understanding of the different personas and consumer behavior associated with them. Using that data throughout the customer journey is guaranteed to increase loyalty and maximize customer value.

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6 February 2018

The Art and Science of Marketing in 2018: 3 Trends to Watch

The debate of “art vs. science” in marketing is nothing new. However, as artificial intelligence (AI), machine learning and big data technologies rapidly improve, “science” is taking on new meaning and importance to chief marketing officers.

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5 February 2018

11 Traits Any Tech Candidate Should Possess To Get A Job Offer

While technical skills are in high demand, more companies are looking for more balanced IT professionals, people who offer a set of soft skills that can allow them to seamlessly integrate within the culture of an organization.

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26 January 2018

You Can Bootstrap Your Startup From an Excel Spreadsheet With This Founder’s ‘Agile Financing’ Model

If you've started a self-sustaining business--one that prioritizes profitable growth--your financial situation is unique. You aren't governed by an arbitrary valuation, nor do you need to report to investors. Your growth depends on chasing revenue. And if you're a young company that's growing quickly and constantly changing, you need to be nimble.

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26 January 2018

PEAK 2017 Top500 retailers Asos, WH Smith and Hotel Chocolat update on Christmas trading

Commenting on the figures, Pini Yakuel, founder and CEO of customer relationship experts Optimove, said: "Their smooth returns policy has enabled Asos to steamroller many other brands and build a hugely loyal customer base. Although many retailers assume that customers who return orders are a costly pain, we’ve uncovered the dramatic impact that returns have on customer loyalty."

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24 January 2018

6 Creative Brand Strategies That Can Help Your Business Build Trust

Climb Above The Clutter: Whatever you do, always make sure to be memorable. There are tons of brands out there. To climb above the clutter, aim to optimize for memorability. - Pini Yakuel, Optimove

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22 January 2018

6 Ways An IT Executive Can Build Success In 2018

Tal Kedar, CTO, Optimove: Tech execs should make sure they are in position to bring to the table what's possible, and what's impossible, on the newer frontiers: from deep learning and other advancements in AI, through cloud architectures and other data infrastructure, to technology use cases in logistics and marketing.

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17 January 2018

3 Ways to Help Achieve a Customer Centric Marketing Approach

When it comes to your marketing strategies in general--whether they're content, SEO, or social media--your company should adopt an inbound marketing approach.

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