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Optimove has raised $20 million from Israel Growth Partners in the company's first outside funding.

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Optimove has raised $20 million from Israel Growth Partners in the company's first outside funding.

Personalized marketing campaigns are becoming an increasingly popular way to reach specific user segments and engage them efficiently. This is where Optimove comes in.

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Personalized marketing campaigns are becoming an increasingly popular way to reach specific user segments and engage them efficiently. This is where Optimove comes in.

There are a number of incredible startups leading the way in the industry, bringing big data technology to the masses. One example is Optimove.

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There are a number of incredible startups leading the way in the industry, bringing big data technology to the masses. One example is Optimove.
5 April 2019

As Online Sales Strengthen, Brick-And-Mortar Retail Must Rethink How To Survive

Retail Pulse, which is published by Optimove, made some interesting observations on fashion transactions, particularly those that take place online.

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3 April 2019

How Retail Ranks in Optimove’s New Performance Benchmark

WWD spoke with Pini Yakuel, CEO and founder of Optimove, to learn about its latest “cross-industry” benchmarking tool, “Retail Pulse.”

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3 April 2019

Optimove Launches Retail Performance Benchmarking Platform

Optimove, the Science-First Relationship Marketing Hub, launched the Optimove Retail Pulse, an industry benchmark platform for online Fashion, and Health and Beauty retailers.

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2 April 2019

Optimove Launches Retail Pulse, a Performance Benchmarking Platform

Optimove today launched the Optimove Retail Pulse, an industry benchmark platform for online fashion and health and beauty retailers.

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1 April 2019

How Marketing Models Should Stack Up

Consultants have the expertise, but clients know their business. “The clients can help to add business sense and insights that make the model more accurate.” said Yohai Sabag, Chief Data Scientist at Optimove. “But, we have our best practice in choosing the right model, so usually we guide them which model to pick.”

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28 March 2019

Why Relationship Marketing is Brand Marketing

Highlights from the DMN-Optimove Leadership Dinner

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14 March 2019

11 Strategies For Avoiding Online Shopping Cart Abandonment

What works best for our clients is tracking their customers’ behavior and activities closely, with various activities triggering specific campaigns. Cart abandonment would trigger a campaign designed to complete the sale via the customer’s preferred channel and could include email, pop-ups and mobile push notifications. This real-time communication usually seals the deal. - Pini Yakuel, Optimove

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12 March 2019

14 Tips For Acing Your First Publicity Interview

Use examples and stories to deliver your messages effectively, and practice answering the hard questions ahead of time so you’re never caught off guard. Aim to engage, not convince. - Pini Yakuel, Optimove

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21 February 2019

How to Appeal to Gen Z Shoppers and Keep Them Coming Back

Optimove analyzed 2.9 million transactions across 950,000 Gen Z shoppers to reveal that while Gen Z tends to make more purchases — 26 percent more than older generations — they're not often repeat customers.

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14 February 2019

Valentine’s Day Gets More Personal

Driven by AI-powered, retention marketing platform Optimove, Adore Me is seeing three-times more customers and 3.5-times higher order amounts, Valentine’s offers superior value over heavily discounted holidays such as Black Friday.

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