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Optimove has raised $20 million from Israel Growth Partners in the company's first outside funding.

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Personalized marketing campaigns are becoming an increasingly popular way to reach specific user segments and engage them efficiently. This is where Optimove comes in.

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There are a number of incredible startups leading the way in the industry, bringing big data technology to the masses. One example is Optimove.

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9 November 2017

What Google and Salesforce’s Shared Data Play Means for Marketers

Will using search data to target email campaigns irritate consumers? Possibly—if marketers aren’t careful, warned Optimove CEO Pini Yakuel. “It will require intelligent communications created by both people and machines—marketers will need creative content that people actually want to see, and use their instincts and their tools to know when less is actually more,” he said.

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9 November 2017

These Marketers Are Crunching Mounds of Data and Using AI to Understand the Customer Experience

Since beginning to work with Optimove, Freshly has increased its lifetime value of new customers by 19 percent, reduced its weekly churn rate by 22 percent and increased weekly order value by 64 percent.

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7 November 2017

How Automation Can Humanize E-Commerce

While it may seem like a paradox, technology can foster more human relationships between your brand and your customers.

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3 November 2017

In the battle for consumer hearts and minds, banks should take a leaf out of retail’s book

Pini Yakuel, CEO of Optimove, explores why banks must update their marketing efforts.

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2 November 2017

The Scientific Approach to Relationship Marketing

The Optimove Customer Marketing Cloud consolidates, mines, and models customer data to fit customers into micro-segments that accurately predicts their future behavior and value to a business.

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2 November 2017

Happy Birthday Gets Your Attention

According to a blog by Optimove, birthday email is one of the best-performing personalized marketing campaigns, and has been for years.

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31 October 2017

Optimove Releases New Version to Automate Customer Targeting

Users can now automate targeted marketing campaigns for brand new shoppers as precisely as they can for customers who have already made a purchase.

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31 October 2017

17 Israeli companies pioneering artificial intelligence

Optimove named one of the 17 of the most exciting Israeli startups using AI as a core part of their offering.

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31 October 2017

Mobile Web is Winning

“At the end, it is a game of computing power and user experience,” said Pini Yakuel, marketing company Optimove, another panel member.

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31 October 2017

Artificial intelligence is powering a radical shift in marketing

Marketers should make the most of data and automated processes. The existing customer-base should be engaged with a wide variety of marketing strategies through different channels, and the effects of each strategy in each group of customers measured through the revenue that is created.

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