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Optimove has raised $20 million from Israel Growth Partners in the company's first outside funding.

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Optimove has raised $20 million from Israel Growth Partners in the company's first outside funding.

Personalized marketing campaigns are becoming an increasingly popular way to reach specific user segments and engage them efficiently. This is where Optimove comes in.

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Personalized marketing campaigns are becoming an increasingly popular way to reach specific user segments and engage them efficiently. This is where Optimove comes in.

There are a number of incredible startups leading the way in the industry, bringing big data technology to the masses. One example is Optimove.

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There are a number of incredible startups leading the way in the industry, bringing big data technology to the masses. One example is Optimove.
10 July 2019

Liberating Customer Data: Optimove & Sweaty Betty at CRMC 2019

Our Editor in Chief sat down with CRMC 2019 co-presenters, Yoav Susz and Emma Crepeau of Optimove and Sweaty Betty, respectively, to dig into what a cutting-edge CDP (Customer Data Platform) looks like today.

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10 July 2019

Marketing Company Optimove Hires Former Hewlett Packard Executive

Optimove has appointed former HP executive Rachel Shehori as vice president of research and development.

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5 July 2019

Summer Reads From Tech CEOs

"While some [quick short-term solutions] are worth paying in the future, others can become too expensive to justify — and if management does not account for this future interest, they run the risk of becoming bankrupt in the future." - Pini Yakuel, CEO, Optimove

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2 July 2019

14 Ways To Turn Summer Interns Into Future Star Employees

"Treat interns like grown-up professionals. Let them participate in real projects and contribute their share... Give them a good working experience and they'll be back as employees." - Pini Yakuel, Optimove

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24 June 2019

How Optimove is revolutionising brand marketing with machine learning and data analytics

Tel Aviv-based Optimove is a leading SaaS platform in martech. With over 350 brands in its portfolio, the startup has now set its sights on Asia, in particular on ‘tech-first, digital-first India’.

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11 June 2019

The Retail Challenge: Data to Insights

"We had no access to our data. Our agency used to send us a report with no transparency." They now lean on the smart marketing hub Optimove. "It's now a couple of seconds to download data, and we can query it within the platform, without having a team of data scientists."

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16 May 2019

12 Soft Skills Expert Communicators Must Cultivate

"Tell a personal story to create a relationship with listeners. Tell your brand story and create a lasting relationship with your customers." - Pini Yakuel, Optimove

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2 May 2019

At Gartner’s Marketing Symposium, Setting the Bar for Customer Centricity

I spoke to Pini Yakuel, founder and CEO of Optimove, a customer data platform conceived with the aim of equipping marketers with even more granular data as it appears in real time.

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30 April 2019

Optimove Expands Marketer Accessibility to Data with Optimove BI Studio

Optimove BI Studio Strengthens Optimove’s position as the Leader in the Customer Data Platform Market by Offering Marketers Seamless Access to Interactive Business Intelligence Reports

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22 April 2019

Avoid ‘Abandoned Cart Syndrome’ With These 12 E-Commerce Tactics

"Want to avoid cart abandonment? Look deep into your data and gain insight into your customers’ behavior. In time, you’ll have enough perspective to predict behavior and churn. Prevent cart abandonment by communicating with the customer in real time with a special notification, pop-up or email with an offer to prompt their next transaction. A/B test to see what offers work best." - Pini Yakuel, Optimove

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