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Optimove has raised $20 million from Israel Growth Partners in the company's first outside funding.

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Optimove has raised $20 million from Israel Growth Partners in the company's first outside funding.

Personalized marketing campaigns are becoming an increasingly popular way to reach specific user segments and engage them efficiently. This is where Optimove comes in.

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Personalized marketing campaigns are becoming an increasingly popular way to reach specific user segments and engage them efficiently. This is where Optimove comes in.

There are a number of incredible startups leading the way in the industry, bringing big data technology to the masses. One example is Optimove.

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There are a number of incredible startups leading the way in the industry, bringing big data technology to the masses. One example is Optimove.
18 January 2019

Netflix lauds strong subscriber growth

Roni Cohen, director of data science from customer relationship firm Optimove outlined the challenge facing Netflix on its path to tie down subscribers.

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14 January 2019

Help Your Employees Set Professional Goals With These 15 Tips

As an employer or team leader, one of your key roles is to help develop your employees’ unique strengths and interests within their respective roles.

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14 January 2019

Optimove Introduces Streams to Measure Impact of Marketing Campaigns on Consumer Behavior

Optimove announced the launch of its new Streams feature, which empowers marketers to create easily comparable communication streams to determine which one is better for growing the business over the long term.

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14 January 2019

What to Watch: Retail’s FashTech Providers

Optimove implements a systematic approach to planning, executing, measuring and optimizing a complete, highly personalized customer marketing plan.

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19 December 2018

The most experienced job candidates aren’t always the best

"I encourage leaders to think beyond credentials, embrace inexperience, and trust their instincts. You may just hire an undiscovered superstar who will make your company that much stronger." -- Pini Yakuel, Founder and CEO of Optimove

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17 December 2018

Perfect Timing: 15 Tips For Knowing When Consumers Will Be Receptive To Your Message

Determining the preferred channel is indeed a conundrum, but self-optimizing campaigns can solve it. It’s important that channel determination be dynamic, as customer preferences change over time. - Pini Yakuel, Optimove

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5 December 2018

It’s About the Gain, Not the Pain

All firms use CLV to achieve the same goal: increase sales. But their approaches come from different angles, depending on their expertise.

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26 November 2018

31 Tech Predictions for 2019

"As customers become more discerning and data-savvy, their expectations around how and when retail brands communicate with them will continue to rise." --Pini Yakuel, CEO of Optimove

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24 November 2018

Britons keep their cool to bag £3bn of bargains as rest of world goes crazy

Roni Cohen, director of data science at Optimove, said Black Friday was still a relatively new idea in the UK.

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21 November 2018

Companies are rating you, and those ratings are affecting you every day

"The lifetime value score acts as a compass," said Tal Kedar with Optimove. "It's not about giving preferential treatment at all."

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