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Optimove has raised $20 million from Israel Growth Partners in the company's first outside funding.

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Optimove has raised $20 million from Israel Growth Partners in the company's first outside funding.

Personalized marketing campaigns are becoming an increasingly popular way to reach specific user segments and engage them efficiently. This is where Optimove comes in.

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Personalized marketing campaigns are becoming an increasingly popular way to reach specific user segments and engage them efficiently. This is where Optimove comes in.

There are a number of incredible startups leading the way in the industry, bringing big data technology to the masses. One example is Optimove.

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There are a number of incredible startups leading the way in the industry, bringing big data technology to the masses. One example is Optimove.
14 March 2019

11 Strategies For Avoiding Online Shopping Cart Abandonment

What works best for our clients is tracking their customers’ behavior and activities closely, with various activities triggering specific campaigns. Cart abandonment would trigger a campaign designed to complete the sale via the customer’s preferred channel and could include email, pop-ups and mobile push notifications. This real-time communication usually seals the deal. - Pini Yakuel, Optimove

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12 March 2019

14 Tips For Acing Your First Publicity Interview

Use examples and stories to deliver your messages effectively, and practice answering the hard questions ahead of time so you’re never caught off guard. Aim to engage, not convince. - Pini Yakuel, Optimove

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21 February 2019

How to Appeal to Gen Z Shoppers and Keep Them Coming Back

Optimove analyzed 2.9 million transactions across 950,000 Gen Z shoppers to reveal that while Gen Z tends to make more purchases — 26 percent more than older generations — they're not often repeat customers.

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14 February 2019

Valentine’s Day Gets More Personal

Driven by AI-powered, retention marketing platform Optimove, Adore Me is seeing three-times more customers and 3.5-times higher order amounts, Valentine’s offers superior value over heavily discounted holidays such as Black Friday.

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13 February 2019

13 Examples Of Outstanding Personalized Marketing

To do personalization at scale and do it well, we must rely on artificial intelligence to deliver emotionally intelligent communications to our customers at the right time and through preferred channels - Pini Yakuel, Optimove

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4 February 2019

14 Creative Ways To Personalize Your Marketing Campaign

Our AI-driven module is able to constantly change and move customers from one persona to another, based on behavior and history. Using this approach, our clients are able to communicate more effectively with their customers, increasing lifetime value and brand loyalty and driving growth. - Pini Yakuel, Optimove

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25 January 2019

CDP Optimove adds ability to test campaign strategies

Optimove’s Streams provides another level of functionality to the CDP category by letting marketers employ incrementality testing across entire strategies and then automatically optimizing them.

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18 January 2019

Netflix lauds strong subscriber growth

Roni Cohen, director of data science from customer relationship firm Optimove outlined the challenge facing Netflix on its path to tie down subscribers.

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14 January 2019

Optimove Introduces Streams to Measure Impact of Marketing Campaigns on Consumer Behavior

Optimove announced the launch of its new Streams feature, which empowers marketers to create easily comparable communication streams to determine which one is better for growing the business over the long term.

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14 January 2019

What to Watch: Retail’s FashTech Providers

Optimove implements a systematic approach to planning, executing, measuring and optimizing a complete, highly personalized customer marketing plan.

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