Buzzz

Optimove has raised $20 million from Israel Growth Partners in the company's first outside funding.

View Article
Optimove has raised $20 million from Israel Growth Partners in the company's first outside funding.

Personalized marketing campaigns are becoming an increasingly popular way to reach specific user segments and engage them efficiently. This is where Optimove comes in.

View Article
Personalized marketing campaigns are becoming an increasingly popular way to reach specific user segments and engage them efficiently. This is where Optimove comes in.

There are a number of incredible startups leading the way in the industry, bringing big data technology to the masses. One example is Optimove.

View Article
There are a number of incredible startups leading the way in the industry, bringing big data technology to the masses. One example is Optimove.
13 July 2018

Understanding the CDP Landscape: Which Kind is Right for You?

While customer data platforms, or CDPs, have been around for a few years, they have recently risen to the top of marketers’ technology wish lists.

Read more
11 July 2018

Think Tank: AI Is a Suit of Armor, Not an Enemy

Pini Yakuel, cofounder and chief executive officer of Optimove, explains that, with AI, dramatic changes aren’t around the corner

Read more
11 July 2018

How a Lifecycle Marketing Company Successfully Prepared for Its Latest Tech Acquisition

Lifecycle Marketing company, Optimove is sprinting on this track of tech acquisitions; it acquired Powerinbox DynamicMail business.

Read more
10 July 2018

Customer Engagement Services Help Fuel CDP Industry Growth

The largest [CDP] vendors are Segment, Datorama, NGDATA, Optimove and Zaius, the report states.

Read more
10 July 2018

Optimove: The Science-First Relationship Marketing Hub

Over time, the company has seen impressive growth. Bootstrapped from the beginning, Optimove grew by about 100% each year over its first few years, and has continued to grow at over a 50% clip each year.

Read more
26 June 2018

22 Books Highly Recommended by Successful People

Pini Yakuel is CEO of Optimove, maker of an A.I.-powered customer relationship management software that lets brands like 1-800-Flowers, Adore Me, and Freshly send emotionally intelligent and personalized communications to customers.

Read more
20 June 2018

Why Promoting From Within Works

During my nine-year tenure at Optimove as co-founder and CEO, I promoted most of the employees who started with the company at ground level to managerial roles.

Read more
14 June 2018

World Cup 2018: Retailers struggling to shift flags as England fervour awaits lift-off

Optimove, a marketing analysis company, found that just eight per cent of those in England betting on the outcome of the World Cup were backing their home team to win, compared to more than a quarter of bet in Portugal and 23 per cent in France.

Read more
22 May 2018

Best at Customer Data Customization: How Optimove is Decoding Marketing Creativity

Many great ideas for campaigns are halted because the data just won’t play along. Optimove has the perfect answer for any marketing concept: “let’s do it”.

Read more
22 May 2018

Modernizing Procurement: The Answer is in Data Analytics

Using analytics for procurement can reduce errors, eliminate losses, and help demonstrate real return on modern procurement software.

Read more

Get news updates