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Optimove has raised $20 million from Israel Growth Partners in the company's first outside funding.

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Optimove has raised $20 million from Israel Growth Partners in the company's first outside funding.

Personalized marketing campaigns are becoming an increasingly popular way to reach specific user segments and engage them efficiently. This is where Optimove comes in.

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Personalized marketing campaigns are becoming an increasingly popular way to reach specific user segments and engage them efficiently. This is where Optimove comes in.

There are a number of incredible startups leading the way in the industry, bringing big data technology to the masses. One example is Optimove.

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There are a number of incredible startups leading the way in the industry, bringing big data technology to the masses. One example is Optimove.
13 September 2018

18 Continuous Learning Ideas For The Forward-Thinking Professional

"Since AI and predictive analytics are becoming more necessary, I would suggest marketers familiarize themselves with this fields and learn how to harness the power of machine learning innovation in their strategy." - Pini Yakuel, Optimove

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11 September 2018

17 Ideas For Using Machine Learning In Communications

“Funny as it may seem, AI can help brands communicate more personally with their customers.” - Pini Yakuel, Optimove

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6 September 2018

8 Real Challenges Data Scientists Face

“I would encourage new professionals to understand that data science is a bit like medicine — it’s a vast and vague term that encapsulates wildly different practices under one roof,” says Tal Kedar, CTO at Optimove. “Data scientists [can have] very different engineering skill sets [and be] experienced with very different platforms and tools.”

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4 September 2018

How AI is reshaping marketing

“Most companies view segmentation as a method of clustering similar customers together at a given point in time. Imagine harnessing the power of AI to map the journey that each customer has taken to reach his or her present segment,” says Pini Yakuel, founder and CEO of Optimove.

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31 August 2018

Christmas Comes Early For Ulta, Thanks To A New Partnership With Kylie Jenner

“While your local neighborhood store can keep track of their few customers and get to know them personally, larger brands like Ulta need to rely on data and AI to achieve this human touch. That’s personalization at-scale. We’ve seen Ulta learn this lesson.” - Pini Yakuel, CEO of Optimove

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29 August 2018

12 Ways To Market To Generation Z

Brands wishing to draw Generation Zers, should treat them, and communicate with them, as individuals. - Pini Yakuel, Optimove

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24 August 2018

Bring A Human Touch To Your AI Communications

Brands should use the technology available to them (AI, chatbots, etc.) to create emotionally intelligent communication with their customers. - Pini Yakuel, Optimove

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8 August 2018

On A Budget? Try These 10 Affordable (But Effective) Marketing Tactics

Communicating with each customer where and when they’re most likely to respond is really the most efficient way to build a campaign, where the art of marketing is supported by data science. - Pini Yakuel, Optimove

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8 August 2018

Content Marketing: Now Brought to You by a Bot

AI should, and will, only enhance content marketers’ performance. The human element is and will remain crucial — using AI for content marketing without human oversight will lead to a reduced level of writing and editing, which will be easily spotted by readers.

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31 July 2018

My Company Cut Down on Emails by 30 Percent With This Simple Hack

As we grew, communication via email, video calls, Slack and IM became overwhelming, and I knew we needed a new model for information sharing.

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