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Optimove has raised $20 million from Israel Growth Partners in the company's first outside funding.

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Optimove has raised $20 million from Israel Growth Partners in the company's first outside funding.

Personalized marketing campaigns are becoming an increasingly popular way to reach specific user segments and engage them efficiently. This is where Optimove comes in.

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Personalized marketing campaigns are becoming an increasingly popular way to reach specific user segments and engage them efficiently. This is where Optimove comes in.

There are a number of incredible startups leading the way in the industry, bringing big data technology to the masses. One example is Optimove.

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There are a number of incredible startups leading the way in the industry, bringing big data technology to the masses. One example is Optimove.
31 July 2019

Heard on the Street Podcast: CDPs and Israeli Innovation

What is a CDP? Pini Yakuel of Optimove explains how his company helps brands and multi-location retailers get the insights they need to better serve their customers.

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26 July 2019

Top 20 CRM Tech Companies – 2019

We present to you CIOReview’s “20 Most Promising CRM Solution Providers 2019.”

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25 July 2019

D2C brands are driving up customer acquisition costs – and it’s time to course-correct

How digitally-native brands can get new customers -- and keep them -- profitably.

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23 July 2019

ZEE5 partners Optimove for next phase of growth

Working closely with ZEE5, Optimove will build a customer data platform for the 61.5 million-strong monthly active user base being garnered over the past year-and-a-half.

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23 July 2019

ZEE5 Partners with Israel-based Optimove to Bolster Performance of the Platform

Zee Entertainment Enterprises Ltd's OTT platform ZEE5 has announced a strategic tie-up with Optimove, to bolster the performance of the platform based on a suite of services backed by insight, engagement & optimisation.

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22 July 2019

Nordstrom’s attempt to modernize its loyalty program runs into trouble

According to Yoav Susz, vp of revenue at the customer relationship software company Optimove, brands can use that to their advantage during execution. “By doing some segmentation you can make better judgments,” he said.

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18 July 2019

Optimove Hires Rachel Shehori as New VP of R&D

Shehori is an experienced R&D leader with a passion for SaaS and customer management who has worked with over 1000 enterprise brands in the course of her career, and understands both the challenges customers face and the industry standards businesses demand.

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10 July 2019

Liberating Customer Data: Optimove & Sweaty Betty at CRMC 2019

Our Editor in Chief sat down with CRMC 2019 co-presenters, Yoav Susz and Emma Crepeau of Optimove and Sweaty Betty, respectively, to dig into what a cutting-edge CDP (Customer Data Platform) looks like today.

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10 July 2019

Marketing Company Optimove Hires Former Hewlett Packard Executive

Optimove has appointed former HP executive Rachel Shehori as vice president of research and development.

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5 July 2019

Summer Reads From Tech CEOs

"While some [quick short-term solutions] are worth paying in the future, others can become too expensive to justify — and if management does not account for this future interest, they run the risk of becoming bankrupt in the future." - Pini Yakuel, CEO, Optimove

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