
AI and the Retail Marketer’s Future
How AI transforms strategy and processes, driving the adoption of Positionless Marketing
Do anything. Be everything.
How much more could you and your team get done if you were free from the limitations of fixed marketing positions?
Traditional marketing works on an assembly line, where everyone waits for someone else before moving forward. But marketing today must deliver personalized experiences at scale—and it just isn’t fast enough
Give your team the powers to do anything and be everything
Instantly discover customer insights and segments for precise targeting and hyper-personalization—without depending on engineering.
Create assets like copy and visuals instantly for any channel—no waiting for creatives.
Give campaigns and messages the power to optimize themselves through automation of journeys and testing—no analyst needed.
Gartner’s recognition underscores Positionless Marketing as the force moving the industry beyond the assembly line to deliver personalized experiences
With Optimove as our core orchestration engine, a single marketeer can now execute a campaign end-to-end from ideation through planning, content, and delivery in under 24 hours.
Georgi Pepelyankov
Head of Marketing Transformation, FDJ United
Over the last 18 months, we’ve run hundreds of campaigns with great results. None of it would’ve been possible without Optimove.
Emma Kennerö Wallin
Head of Customer Experience & Loyalty, Musti Group'
I think the key is the ability to launch a campaign in five minutes versus five days that we've had previously. That's just been a massive game changer for us.
Asadul Shah
General Marketing Campaign Performance
Optimove is very intuitive yet super advanced. It handles our diverse customer base and vast product catalog seamlessly.
Alyson Blawat
Senior Director of Customer Strategy, Blains Farm & Fleet
Optimove is forward-thinking, leading the way in applying machine learning and AI to iGaming in ways that deliver real value to clients like us.
Simon Gatenby
Simon Gatenby, Martech Transformation Director, Entain
Thanks to Optimove, we’ve moved from English-only emails to global campaigns in 20+ languages with preview, test, and QA tools that make multilingual execution smooth and fast.
Yinon Glasner
Head of Customer Value Management, MyHeritage
Optimove helped us scale our CRM operations while keeping our team size lean. In 2019 we ran 2 plans for 100K customers. By 2024, we manage 400+ recurring plans targeting 13M customers with the same core team, thanks to automation.
Konstantinos Tsachouridis
CRM Director, Kaizen Gaming
Our goal is to minimize manual CRM work. Optimove lets us run targeted micro-campaigns in many languages and regions, without overwhelming the team.
Paul Stephon
Head of Brand Communications, Jabra
We deliver high-quality CRM campaigns that consistently generate incremental revenue without growing the team. We couldn’t have done that without Optimove.
Sarah Varon
Senior CRM Marketing Manager, Varsity Tutors
Radically accelerate your marketing and eliminate dependencies
Fuel your team’s fire
Drive motivation by giving your team the powers to be everything in marketing
Rev up revenue
Boost your top line with hyper-personalized campaigns at scale
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