Optimove Blog

Data, Marketing and the Universe

Pini Yakuel

Founder & CEO

Pini Yakuel
Pini co-founded Optimove in 2009 and has led the company, as its CEO, since its inception. With two decades of experience in analytics-driven customer marketing, business consulting and sales, he is the driving force behind Optimove. His passion for innovative and empowering technologies is what keeps Optimove ahead of the curve. He holds an MSc in Industrial Engineering and Management from Tel Aviv University.

The Four Pillars of Success in Work and Life

Posted by on 16 March 2017

The variety of human talent is endless. How do you define success and what can you do to attain it?

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Optimove 2016 Year in Review

Posted by on 7 February 2017

During 2016, Optimove’s clients dramatically increased the number of their customer segments and interactions, targeting smaller and smaller customer groups with tailored messaging across a variety of channels

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9 Marketing Practices That Need to Die in 2017

Posted by on 2 February 2017

Spraying and Praying? Using rule-based segmentation? Sending another “last chance” email? Well, it might be time to stop!

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7 Top CRM Trends for 2017

Posted by on 5 January 2017

In the dynamic digital marketplace CRM technologies have become an essential component for marketing departments. Learn about what to expect for CRM in 2017

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To Explore or Exploit – That Is the Question

Posted by on 22 December 2016

The exploration-exploitation trade-off is both a cognitive and algorithmic problem. Sometimes, computers have it easier.

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More Women in High Tech: How to Create More Balance in the Workplace

Posted by on 15 December 2016

Five things employers should do, and one thing women must do, to promote a true equal opportunity strategy.

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The Business Case for Customer Marketing

Posted by on 24 November 2016

The data you collect from your loyal customers is an untapped goldmine. Utilizing it systematically can make a real difference to your brand’s bottom line.

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If Life Was a Self-Optimizing Campaign, Everyone Would End Up Happy

Posted by on 11 November 2016

The general elections are a lot like an A/B test. Imagine if every state and county could get the president it chose

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10 Ways to Turn Holiday Shoppers into Year-Round Customers

Posted by on 3 November 2016

The key to a successful holiday season is delighting new and existing customers - and sowing the seeds for the year to come. Here are ten ways to go about doing just that

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The Next Version Release of You

Posted by on 20 October 2016

Version release is a concept now deeply embedded in the collective consciousness -- and it can't help but filter into the realm of the self. Here's what product development teaches us about self improvement

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Introducing Optibot, the First Marketing Optimization Bot

Posted by on 6 October 2016

Optibot bridges the gap between data science and the art of marketing by serving marketers with one-click actionable insights for the continuous optimization of marketing activities.

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4 Brands that Get Emotionally-Intelligent Marketing – and One that Doesn’t

Posted by on 29 September 2016

Emotionally-intelligent marketing is the art of connecting with the right people, in the right way, at the right time with the right message. When done right, it directly impacts the brand’s performance.

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