Pini Yakuel

About Pini Yakuel

Pini co-founded Optimove in 2009 and has led the company, as its CEO, since its inception. With two decades of experience in analytics-driven customer marketing, business consulting and sales, he is the driving force behind Optimove. His passion for innovative and empowering technologies is what keeps Optimove ahead of the curve. He holds an MSc in Industrial Engineering and Management from Tel Aviv University.

7 Top CRM Trends for 2017

Posted on 5 January 2017 by

In the dynamic digital marketplace CRM technologies have become an essential component for marketing departments. Learn about what to expect for CRM in 2017

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To Explore or Exploit – That Is the Question

Posted on 22 December 2016 by

The exploration-exploitation trade-off is both a cognitive and an algorithmic problem. Sometimes, computers have it easier

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More Women in High-Tech: How to Create More Balance in the Workplace

Posted on 15 December 2016 by

Five things employers should do, and one thing women must do, to promote a true equal opportunity strategy.

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The Business Case for Customer Marketing

Posted on 24 November 2016 by

The data you collect from your loyal customers is an untapped goldmine. Utilizing it systematically can make a real difference to your brand’s bottom line.

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If Life Was a Self-Optimizing Campaign, Everyone Would End Up Happy

Posted on 11 November 2016 by

The general elections are a lot like an A/B test. Imagine if every state and county could get the president it chose

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10 Ways to Turn Holiday Shoppers into Year-Round Customers

Posted on 3 November 2016 by

The key to a successful holiday season is delighting new and existing customers - and sowing the seeds for the year to come. Here are ten ways to go about doing just that

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The Next Version Release of You

Posted on 20 October 2016 by

Version release is a concept now deeply embedded in the collective consciousness -- and it can't help but filter into the realm of the self. Here's what product development teaches us about self improvement

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Introducing Optibot, the First Marketing Optimization Bot

Posted on 6 October 2016 by

Optibot bridges the gap between data science and the art of marketing by serving marketers with one-click actionable insights for the continuous optimization of marketing activities.

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4 Brands that Get Emotionally-Intelligent Marketing – and One that Doesn’t

Posted on 29 September 2016 by

Emotionally-intelligent marketing is the art of connecting with the right people, in the right way, at the right time with the right message. When done right, it directly impacts the brand’s performance.

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Why I Turned Down a $1.5M VC Offer – and Why I Took $20M in Growth Funding

Posted on 22 September 2016 by

Growth funds invest in mature technological startups and help them scale. Unlike taking earlier VC funding, growth funding will change our velocity, not our nature.

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We Will Not Put You in a Box

Posted on 18 August 2016 by

Reaching the 100 employee milestone is a vote of confidence for Optimove’s product — and HR philosophy.

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Going Agile: Five Organizational Changes to Boost Your Marketing

Posted on 28 July 2016 by

Digital-first, contextual marketing requires an organizational paradigm shift which often scares businesses into paralysis. Here are the steps you can take to ease your business into a new era in marketing.

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