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OptiGenie AI

Predict, personalize, and optimize with AI built for you

Platform

Build and optimize multichannel journeys with AI decisioning

Create and deliver personalized, multichannel campaigns at scale

Serve dynamic content across your site and app

Launch interactive games and experiences to boost loyalty

Channels

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AI and the Retail Marketer’s Future

How AI transforms strategy and processes, driving the adoption of Positionless Marketing

Solutions

Industries

iGaming Retail & eCommerce Online Trading Social Games & Apps Financial Services Travel & Hospitality

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Pulse: iGaming’s Benchmark Power Tool

iGaming Pulse delivers the industry’s most powerful benchmarks for operators and marketers

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Developer Hub

Use our APIs, SDKs, and documentation to build seamless customer journeys

Resources

Insights to implement and perfect Positionless Marketing

Learn from brands' Positionless Marketing success and growth

Master the foundations of Positionless Marketing

Explore Positionless Marketing with eBooks, research & videos

Your Success

In the Media

Explore articles, interviews, and features from leading publications that highlight our work, products, and impact

Study: ’26 World Cup Won’t Make Americans Long-Term Soccer Bettors

The 2026 World Cup will boost U.S. sportsbooks, but Optimove’s data shows it is unlikely to create long-term soccer bettors.

Optimove Data Identifies ‘Movable Middle’ as Key to World Cup 2026 Success

Optimove data shows World Cup 2026 success will depend on engaging the “movable middle” of bettors, not just chasing short-term spikes.

Optimove Launches AI Marketing Tools Hub to Support Positionless Marketing

Optimove has announced the launch of its AI Marketing Tools Hub, a resource that utilizes AI capabilities to help marketing teams work faster and autonomously across campaigns.

Optimove Lands Flagship Brazilian Brands as Customers; Bolsters Team Amidst Growth

Salsa Technology and Optimove form a partnership to strengthen CRM personalization for operators in Brazil

Could ‘Owned Data’ Help Sweeps Casinos With Marketing After Google Ads Policy Update?

The real impact of AI decisioning on retention strategy

The World Cup Playbook Every Marketer Should Steal

Turning Black Friday Message Fatigue Upside Down

Henry Ross on powering Africa’s iGaming evolution