In the Media

The editors at Solutions Review have curated this list of the most noteworthy MarTech news from the week of May 16th. This round-up covers announcements and updates from Zoho, Optimove, Salesloft, and more.

Optimove introduced Optimove Engage, a platform that uses AI to generate, manage, and adjust marketing content across multiple channels. It includes message analysis tools, content creation capabilities aligned with brand requirements, and a centralized interface for content delivery.

Built into Optimove’s Positionless Marketing Platform, Engage is the engine behind Creative Power enabling real-time content creation, management, and optimization

Em entrevista exclusiva ao SBC Notícias Brasil, Pini Yakuel, CEO, e Felipe Nadalini, executivo de Contas de Vendas para o Brasil, da Optimove, comentaram a transição da marca para o mercado regulamentado, os planos para os próximos anos e o papel da tecnologia no futuro das apostas on-line.

The tariff decisions are driving fast change and retailers have been quick to react as consumers are already changing shopping behavior. Experts share insight on how retailers should respond.

The battle for consumer attention in the digital age is fierce, and brands risk alienating audiences if their messaging is irrelevant and overwhelming. “The number one mistake is that people think that everything they have to say is important,” Rony Vexelman, VP of marketing at Optimove, told Customer Experience Magazine.

A strong majority, 55%, of U.S. consumers are deeply concerned about potential tariff-driven price increases.

Tariffs are dominating the economic headlines and are hitting American consumers in terms of actual price increases and fears of further price increases and the recession predicted by some respected economists.

Slightly more people have wagered on this year’s NCAA Men’s Basketball Tournament than last year’s thus far, but they’re wagering significantly more, particularly in an Elite Eight that included all four top seeds, according to data provided to SBJ by marketing firm Optimove.

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In the Media

Updates from Zoho, Optimove, Salesloft, and More

The latest AI-powered martech news and releases

Optimove Launches Engage to End “Content Chaos” in the GenAI Age

Impacto da tecnologia no setor de apostas: insights da Optimove para o mercado brasileiro

Tariffs in retail: What retailers should do as consumers react, experts offer advice

Stop annoying your customers! The new rules of digital marketing

Majority of consumers deeply concerned about potential tariff price increases

Brand Marketers, Meet the Moment: How Empathy and Personalization Can Ease Consumer Anxiety During Tariff Turbulence

Optimove says only slightly more are betting March Madness this year, but stakes are rising down the stretch

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