
AI and the Retail Marketer’s Future
How AI transforms strategy and processes, driving the adoption of Positionless Marketing
See, manage, and optimize every customer journey, powered by unified data and AI-driven decisioning with Optimove Orchestrate
Optimove Orchestrate gives you the power to do anything with the most advanced orchestration and decisioning engine
Unify with Optimove Orchestrate
Instantly unify identity, behavior, transactional history, and real-time interactions into one unified, actionable profile.
Deliver the next-best-action for each customer with AI that responds to preferences and behaviors in real-time.
Govern, transform, and activate your data effortlessly with self-service flows from ingestion to no-code segmentation.
Decide with Optimove Orchestrate
Use proactive, prescriptive, and actionable insights through OptiGenie’s agentic AI to scale what is helping your business grow.
Empower self-optimization agents to run smart A/B/n campaigns and navigate customers between journeys for hyper-personalized experiences.
Find the right audience based on your goals, KPIs, or customer lifecycle by using OptiGenie AI to analyze behavior, timing, and value.
Deliver with Optimove Orchestrate
Gain a 360 command center for your entire marketing operation, no matter the channel or sending platform.
Orchestrate cohesive, personalized experiences across every journey and system from one place.
Connect your whole tech stack through native and API-based integrations, hybrid ETL, and microservices–no silos, no limits.
Grow with Optimove Orchestrate
Track ROI, CLTV, revenue lift, and more with multi-touch attribution across every journey, campaign, and channel.
Make smarter decisions with real-time insights that align to business KPIs —not just channel metrics.
Accurately measure true incremental growth for any business KPI with productized control groups.
Give your teams more independence, ability, and agency with the powers to do anything and be everything
Create and deliver personalized, multichannel campaigns at scale
Check out our resources
How does Optimove integrate with my marketing and campaign management systems?
Optimove contains out-of-the-box integrations with many popular systems, including:
The Optimove API further enables sophisticated integration with any other in-house or third-party channel. (See the Developer Hub for details)
How does Optimove access my customer data?
Optimove supports a wide range of ingestion options to meet your team’s needs—whether you require real-time responsiveness, batch updates, or full self-service control:
How does Optimove perform customer segmentation?
Optimove utilizes AI decisioning to categorize customers using historical, behavioral, predictive, and real-time data.
How can Optimove predict the next best action for every customer?
Optimove combines micro-segmentation, predictive analytics, and AI decisioning to recommend (or trigger) the best action at any moment.
How much does Optimove Orchestrate cost?
Optimove Orchestrate is offered as part of a flexible, scalable pricing model tailored to each organization’s needs. Pricing is primarily based on key usage indicators, such as the volume of customer data processed, the number of active customer profiles, and the scope of orchestration capabilities required.
The core platform includes access to customer data infrastructure, predictive segmentation, multichannel campaign management, performance analytics, and AI decisioning features. Additional modules, such as messaging channels or advanced analytics, can be added based on your business priorities.
Optimove does not charge by seat or impose limits on data usage, allowing enterprise teams to collaborate freely and grow without friction.
Join the marketers who are leaving the limitations of fixed roles behind to boost their campaign efficiency by 88%