AI and the Retail Marketer’s Future
How AI transforms strategy and processes, driving the adoption of Positionless Marketing
Welcome to Positionless Marketing
Do anything. Be everything.
How much more could you and your team get done if you were free from the limitations of fixed marketing positions?
Stuck in the marketing assembly line?
Traditional marketing works on an assembly line, where everyone waits for someone else before moving forward. But marketing today must deliver personalized experiences at scale—and it just isn’t fast enough
Cut the line with Positionless Marketing
Give your team the powers to do anything and be everything
Data power
Instantly discover customer insights and segments for precise targeting and hyper-personalization—without depending on engineering.
Creative power
Create assets like copy and visuals instantly for any channel—no waiting for creatives.
Optimization power
Give campaigns and messages the power to optimize themselves through automation of journeys and testing—no analyst needed.
Visionary leader in multichannel marketing hubs
Optimove leads on Gartner’s Completeness of Vision axis, redefining an industry racing to meet the demand for personalized, relevant experiences
The Positionless Marketing effect
With Optimove as our core orchestration engine, a single marketeer can now execute a campaign end-to-end from ideation through planning, content, and delivery in under 24 hours.
Georgi Pepelyankov
Head of Marketing Transformation, FDJ United
Over the last 18 months, we’ve run hundreds of campaigns with great results. None of it would’ve been possible without Optimove.
Emma Kennerö Wallin
Head of Customer Experience & Loyalty, Musti Group
I think the key is the ability to launch a campaign in five minutes versus five days that we've had previously. That's just been a massive game changer for us.
Asadul Shah
General Marketing Campaign Performance
Optimove is very intuitive yet super advanced. It handles our diverse customer base and vast product catalog seamlessly.
Alyson Blawat
Senior Director of Customer Strategy, Blains Farm & Fleet
Optimove is forward-thinking, leading the way in applying machine learning and AI to iGaming in ways that deliver real value to clients like us.
Simon Gatenby
Simon Gatenby, Martech Transformation Director, Entain
Thanks to Optimove, we’ve moved from English-only emails to global campaigns in 20+ languages with preview, test, and QA tools that make multilingual execution smooth and fast.
Yinon Glasner
Head of Customer Value Management, MyHeritage
Optimove helped us scale our CRM operations while keeping our team size lean. In 2019 we ran 2 plans for 100K customers. By 2024, we manage 400+ recurring plans targeting 13M customers with the same core team, thanks to automation.
Konstantinos Tsachouridis
CRM Director, Kaizen Gaming
Our goal is to minimize manual CRM work. Optimove lets us run targeted micro-campaigns in many languages and regions, without overwhelming the team.
Paul Stephon
Head of Brand Communications, Jabra
We deliver high-quality CRM campaigns that consistently generate incremental revenue without growing the team. We couldn’t have done that without Optimove.
Sarah Varon
Senior CRM Marketing Manager, Varsity Tutors
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Get more when you go Positionless
Sprint from idea to action
Radically accelerate your marketing and eliminate dependencies
Fuel your team’s fire
Drive motivation by giving your team the powers to be everything in marketing
Rev up revenue
Boost your top line with hyper-personalized campaigns at scale
Learn more, be more with Optimove
Check out our resources
Positionless Marketing | Marketing AI
AI Agents For Marketing: How AI Agents Are Powering the Positionless Marketer
Positionless Marketing and AI Agents are enabling marketers to deliver at the speed of customers. Here's how
Positionless Marketing | iGaming
How FDJ United Rewrote the Rules with Positionless Marketing
"In the past, we needed seven teams and six weeks to send a single campaign. Now, one person can do it in a day." - Rachel Parker, Global Head of Customer Marketing, FDJ United (Formerly Kindred Group)
Positionless Marketing | Company News
Decoded: Why the Most Effective Marketers Are Becoming Positionless
Episode 1 on Positionless Marketing features Optimove CEO, Pini Yakuel, on Future Commerce's Podcast: Decoded