Trusted by Customer-centric Businesses
More than 200 brands, representing a diverse range of business models, use Optimove’s retention platform to transform their focus on the customer experience into measurable business success.
Case Study: Sporting Index Automates Highly-personalized Customer Marketing Campaigns
Optimove enables Sporting Index to easily apply efficient and effective automated processes for highly-personalized, multi-channel retention. Results include: 9% increase in customer LTV, 80% customer marketing coverage, 13% increase in email open rates and 28% increase in email click rates.
Case Study: 24Option increases trader deposits by combining customer analytics and automation
Optimove’s combination of predictive micro-segmentation and comprehensive marketing plan management has led 24Option to the realisation of true behavioral marketing across hundreds of highly-targeted customer campaigns. Results include: 25% increase in campaign response rates, 30% increase in number of active customers and 5% increase in future value of active customers.
Case Study: LuckyFish Scales Customer Retention Operations, Intelligently
With Optimove, LuckyFish automates personalized campaigns to over 100 individual “player personas,” resulting in +20% player future value, +65% conversion rates, +15% paying players and +40% in player payments.
Case Study: Navabi Uses Optimove for Persona-centric Retention Marketing
Optimove enabled Navabi’s management to analyze the behavior of extremely small groups of customers on a very granular basis, allowing them to discover and understand how customer behavior changes over time.
Case Study: BetAmerica Uses Optimove to Drive Growth through its Existing Player Base
Deploying Optimove helped change BetAmerica’s entire paradigm of how the company offers incentives to its players. Results include: 90% customer marketing coverage, 47% increase in conversion rate, 26% increase in monthly depositors, 52% increase in amount of deposits, 31% increase in total amount wagered.
Chloé ChanudetVP Marketing
“Our marketers, as well as our analysts, appreciate the easy-to-access power that the Optimove software puts in their hands. Showing our customers that we understand them, and can anticipate their wants and needs, is the best way to engender brand loyalty and long-term customer relationships.”
Chris SeahornVP Marketing
“Optimove gives us a powerful back-end customer data warehouse with customer modeling based on predictive analytics and large-scale messaging automation. Optimove is a leader in delivering an effective and comprehensive product.”
Peter LaverickDirector of Marketing
“Optimove makes it fast and easy to segment our customers into granular target groups, and then to execute relevant campaigns to each group, all with only a few clicks. With Optimove, we achieved a 47% increase in conversion rate, 26% increase in the average number of unique monthly depositors, 52% increase in total amount of monthly deposits and a 31% increase in total amount of monthly wagers.”
Derek MellencampChief Marketing Officer
“Once we made the strategic decision to invest in contextualized customer marketing, we began looking for a highly-scalable, cutting-edge solution to automate and optimize the process of personalization. Optimove’s combination of powerful technologies put it on our short list, and their satisfied existing client base clinched it for us.”
Lee CohenVP Marketing
“By using Optimove to communicate with our players using personalized messages, we increased player future value by 20%, conversion rates by 65%, the number of paying players by 15% and player payments by 40%.”
Alan ThomasHead of Digital Marketing & CRM
“Without having to hire a team of data scientists to crunch our customer data, Optimove automatically tracks customer behavior and allows our marketers to easily manage hundreds of scheduled and real-time (activity-triggered) campaigns.”
Rich ZapfDirector of Marketing
“Optimove’s dynamic predictive customer segmentation and campaign automation deliver a unique end-to-end system for accomplishing the goal of effectively communicating with each individual customer on the basis of his or her historical activity, as well as predicted future behaviors.”
Peter SvensonMarketing Manager
“Optimove enables us to further improve the relevance and effectiveness of our customer marketing communications. With the system, we achieved 93% customer marketing coverage via 10X more targeted personas and 22 million weekly customer marketing touches.”
“Optimove’s focus on customer modeling and campaign personalization allows us to rise above the noise and communicate with customers in ways that are relevant and appealing to them.”