Customers

Online businesses of all kinds have discovered the power of marketing action optimization. Here are just a few of them…

Click here to read customer testimonials.

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• We use Optimove on four of our major brands to plan and measure the marketing campaigns we send to our customers. Optimove’s unique micro-segmentation capabilities allow us to easily identify and target very small groups of similar customers with personalised campaigns. Because the software uses control groups to calculate the uplift of each campaign, we know exactly how each campaign performs so that we can focus on using the most effective ones for each customer group. Despite a growing customer base, the friendly and talented team at Optimove maintain an exceptional relationship with their clients, with no query too small to answer. This has enabled us to move forward quickly with the product to achieve our business goals. I wouldn’t hesitate to recommend Optimove to any business with CRM needs.
  – Louise Mian, Retention Manager

  bwin.party is the world’s largest listed online gaming business with millions of customers worldwide.

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• Optimove tracks the movements of all our customers between strategic segments on a regular basis, allowing us to constantly personalize the offers we send each customer. During the 12 months since we started using the system, we’ve seen a significant increase in the effectiveness of our marketing campaigns.
  – Jon Salmon, Managing Director

  CasinoClub is an online casino focused on German-speaking markets, operational since 2001.

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• We’ve been using Optimove for over a year now to automatically segment all new registered users into several value tiers based on customer LTV forecasting. With the software, we have been able to successfully focus our sales reps on the users most likely to become high-volume traders, substantially increasing our average revenue per new user.
  – Zvika Pakula, Chief Marketing & Sales Officer

  As the leader in social trading, eToro provides a simple, transparent and enjoyable way to invest and trade in currencies, commodities and indices online.

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• Optimove is an invaluable tool for planning and tracking the impact of marketing promotions across our network of Bingo sites. We love how the software helps us create test and control groups for each action based on granular customer segmentation, and then actually executes the promotion directly via Silverpop.
  – Richard Mintz, Network Marketing Manager

  Netboost Media operates multiple leading gaming sites, including MoonBingo, PoloBingo, RobinHoodBingo and GossipBingo.

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• Six members of our marketing and retention teams are using Optimove to target and measure marketing promotions sent to our bingo and sports customers. We’ve found that being able to precisely match between actions and customer groups has significantly increased customer spend and LTV.
  – Daniel Xavier, CRM Director

  Betboo, operating since 2004, is an online gaming entertainment company with offices in the UK, Europe and South America.

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• Optimove’s unique customer segmentation has helped us become entirely customer-centric by revealing precise customer ‘personas’ based on behavioral and demographic data.
  – Michal Issachary, Director of Business Analysis

  Incredimail is a free email program used by millions of people in more than 100 countries around the world.

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• The Optimove platform helped us reach deeper layers of business intelligence with our customer data. The system’s ability to target offers, monitor effectiveness and derive conclusions for the future has boosted our ability to learn and evolve.
  – Ofer Ash, Bingo Director

  As the B2B division of 888, Dragonfish helps gaming companies optimize the player experience and maximize lifetime customer value.

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