There is a high cost of generalization when it comes to customer marketing. The only way to ensure that you are not leaving money on the table is to continuously optimize the offers and incentives you send to each customer.
Optimove helps marketers systematically and continuously optimize the effectiveness of every campaign. By analyzing each campaign’s true financial uplift, the software guides marketers to address every customer group with the interactions most likely to engage them. In addition, Optibot, Optimove’s marketing optimization bot, uses machine learning technology to make recommendations, offer insights, and automatically self-optimize the matches between offers and the customer micro-segments receiving each one.
Scientific Uplift Measurement
Campaign recipients are automatically divided into test and control groups, allowing each campaign to be run as a “marketing experiment.” The actual financial uplift of each campaign serves as the most accurate indicator of campaign performance.
Recommendation and Optimization Bot
OptiBot, Optimove’s marketing optimization bot, uses machine learning technology to make recommendations, offer insights, and automatically self-optimize which campaign offers are received by which micro-segments. The results are ever-more-granular segmentation, greater financial impact, and a continuously-improving customer marketing plan, resulting in the optimal customer-channel-promotion mix.
Replace guesswork with a cyclical, systematic approach to achieving ever more fine-tuned and personalized customer marketing efforts, driving off-the-chart results.