Consumers Feel Bombarded by Messages, Optimove Marketing Fatigue Survey Reveals
Do you often roll your eyes upon receiving another “Sunday Funday” email from some brand? Do you sometimes wish an “unsubscribe from all” button was embedded in your Gmail? If so, you might be suffering from marketing fatigue. Marketing fatigue happens when consumers become overwhelmed or disengaged with marketing messages due to the volume or … Continue reading Consumers Feel Bombarded by Messages, Optimove Marketing Fatigue Survey Reveals
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