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MyTheresa Creates Value for Every Customer, Always

Mytheresa, an industry leader in the world of luxury online fashion and retail, has tackled the loyalty challenge by creating a unique shopping experience with luxury and convenience in mind.

MyTheresa keynote session summary

For many years, luxury fashion has enjoyed strong customer loyalty. However, in the past decade, as online shopping has grown and evolved, customers have become agnostic to where they shop, and earning customer loyalty has become an ever-growing challenge. Mytheresa, an industry leader in the world of luxury online fashion and retail, has tackled the loyalty challenge by creating a unique shopping experience with luxury and convenience in mind. In this session, Claire Ribiere and Katharina Stuntebeck, Senior CRM Managers at Mytheresa, share how they have earned customer loyalty by building a CRM strategy that creates value for each and every customer.

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