Marketing 101

Explore the personalized marketing, customer modeling, best retention, and gamification practices that power Positionless Marketing

Customer EngagementCustomer engagement is a key performance indicator measuring the interaction level of customers with a given brand or company.
Customer Churn Prediction and PreventionPredicting and preventing customer churn represents a huge additional potential revenue source for every business.
Customer Behavior ModelingCustomer behavior modeling identifies behaviors among groups of customers to predict how similar customers will behave under similar circumstances.
Customer AttritionSuccessfully predicting customer attrition – and proactively preventing it – represents a huge additional potential revenue source for most businesses.
Cross-Channel Campaign ManagementCross-channel campaign management allows brands to orchestrate their campaigns across all channels to deliver the most relevant and personalized messaging to each customer.
CRM AutomationCRM automation revolutionizes customer relationship management by automating repetitive tasks, optimizing workflows, enhancing customer engagement, and fostering more efficient and effective customer interactions.
Control Groups in MarketingMarketers use control groups to determine the incremental uplift of a marketing activity, accurately attributing impact to campaigns and customer journeys.
Content Recommendation EnginesContent Recommendation Engines allow you to engage with customers and deliver personalized experiences on your website or app.
Cohort AnalysisCohort analysis is useful to identify customer behavior trends that may be hidden when looking at more general customer analytics data.
B2C Marketing (Definition)Business to Customer or Consumer is the term used to describe companies marketing directly to customers.