Marketing 101

Explore the personalized marketing, customer modeling, best retention, and gamification practices that power Positionless Marketing

Statistical Significance and Credibility in MarketingStatistical significance indicates how likely it is that a marketing campaign was directly responsible for its recipients’ behavior.
Smart App BannersSmart App Banners, also known as Web-to-App banners, help brands convert Web visitors to App users.
Single Customer ViewHaving a single customer view is essential for organizations to understand and interact with each customer in the most personalized and effective ways.
RFM SegmentationRFM segmentation is a great method to identify groups of customers for special treatment. Learn how to use this method to improve your customer marketing.
Relationship MarketingRelationship marketing is the ability to interact with each customer uniquely, based on that customer’s specific wants, needs and preferences.
Proximity MarketingProximity marketing targets customers with relevant messages based on their closeness to a specific location.
Predictive Behavior ModelingPredictive behavior modeling helps predict the future behavior of customers allowing customer marketers to maximize the effectiveness of their efforts.
Personalized MarketingPersonalized Marketing is a marketing strategy that is based on the customization of content for each individual customer and/or consumer.
Next Best Action MarketingNext best action marketing is a customer-centric marketing approach that personalizes messaging to generate the desired response for each customer.
Mobile App AnalyticsMobile app analytics provides brands with insights into the behavior of app users.