Marketing 101

Explore the personalized marketing, customer modeling, best retention, and gamification practices that power Positionless Marketing

How to Calculate Customer Lifetime Value (CLV)Customer lifetime value is the total amount a customer will spend from acquisition through the end of the relationship with a business. The advantages of utilizing Customer Lifetime Value include better customer relationships, more effective marketing and more accurate metrics.
Gamification in iGamingGamification in iGaming Gamification involves integrating game elements into non-gaming contexts to enhance engagement, retention, and motivation.
Customer Segmentation via Cluster AnalysisCluster analysis uses mathematical models to discover groups of similar customers based on the smallest variations among customers within each group.
Mobile MarketingMobile marketing is a digital marketing strategy that uses multiple channels to reach target audiences including smartphones, tablets, mobile devices, social media, and apps.
CRM MarketingCustomer relationship management marketing encompasses all the ecosystem that supports marketers in their effort to build and manage customer relationships.
Location-Based MarketingUse location-based marketing to send the most relevant content to customers based on their location.
Customer Acquisition vs. Retention CostsEvery business needs to balance their acquisition and retention efforts to maximize revenues and lifetime customer value.
Web Push NotificationsWeb Push Notifications are a great way to reach and connect to your audience by sending the right message at the right time. Mastering the art of push messages guides brands in their mission to create loyal and long-lasting customer relationships.
Web PersonalizationWeb personalization is the process of creating a customized experience for each person who visits your website.
The Marketing FunnelThe marketing funnel provides marketers with a simple framework to plan the journey customers go through when learning about, engaging with, buying from their brand.