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Data Management Platform (Definition)

Data Management Platform's store customer and/or consumer data, and make it available to other systems within an organization's technology ecosystem.

What is a DMP (Data Management Platform)?

DMP stands for Data Management Platform, and is software designed to aggregate, store and organize customer and/or consumer data, and distribute it to other systems as needed. DMPs typically combine both first- and third-party data, in order to build segment and target audiences for marketing/advertising campaigns, to create look-alike customer models, to personalize advertising and to track users across devices. As marketing is becoming more and more data-driven, DMPs are becoming essential to managing customer and audience data. DMPs excel at collecting data from multiple sources, organizing it and helping marketing teams analyze campaign success and determine next best actions.

The Science-First Relationship Marketing Hub

Optimove is the world’s leading Relationship Marketing Hub, with an actionable Customer Data Platform at its core it combines the most advanced CRM marketing technologies with an automated customer marketing orchestration platform. In a nutshell, Optimove helps marketers implement a systematic approach to planning, executing, measuring and optimizing a complete, highly personalized customer marketing plan. The result is maximized customer retention, loyalty and lifetime value.

Contact us today to request a Web demo and learn how you can use Optimove to convert more customers, increase the spend of existing customers and reduce customer churn.

Last Updated September 2019

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