Adore Me’s marketing team started out using Optimove to automatically send daily emails to five distinct customer personas. Using Optimove’s predictive customer modeling tools, they gradually identified numerous additional personas ripe for receiving highly targeted campaigns.
Optimove’s multi-channel capabilities have made it very easy for the Adore Me team to communicate with each customer via her preferred channels, within the same interface. Adore Me now regularly communicates with customers via email, mobile push notifications, in-app messages, Facebook Custom Audiences and the Google Display Network.
About Adore Me
Adore Me is a rapidly growing online lingerie brand based in New York City. Offering lingerie, bras, sleepwear and swimwear, Adore Me is quickly expanding within a market dominated by giants such as Victoria’s Secret and La Senza.
What Adore Me Says About Optimove
“Optimove now automates all of our customer marketing efforts,” said Josselin Petit-Hoang, Head of CRM at Adore Me. “Optimove lets us be super-personalized in our customer messaging, by making it easy to target customers based on any number of attributes. We are very impressed with the results generated by this unlimited targeting power!”
Benefits by the Numbers
Within a few months of deploying Optimove, Adore Me measured the following results:
- 15% increase in monthly revenue generated by Optimove-driven campaigns, as compared with control groups
- 22% increase in average order amount
- 2.3X growth in the number of active customers, year-over-year
- 66 unique customer personas targeted on a monthly basis
- 85% of customer campaigns fully automated