Field Guide to Customer Data Platforms

Download the Field Guide to Customer Data Platforms

Customer Data Platforms (CDPs) have moved to the top of many marketing technology wish lists, because they address a pressing problem: the ever-increasing fragmentation of customer data. Companies need to assemble the data from its many sources into a single, complete and consistent customer view, and then share the result with every other system that needs it.

Beyond defining what CDPs are, this field guide helps jump-start the selection process by clarifying the major types of CDP vendors, identifying the key features of each group and understanding the most important factors for your company’s needs.

Download this field guide to get a solid overview of what’s available in the CDP realm and how to move forward in selecting the CDP that’s right for your organization.