Customer Success Stories

Klium Uses Optimove to Build Stronger Bonds with their Customers

Since implementing Optimove, Klium has seen significant improvements across all the customer metrics it tracks, including 20% increase in average customer lifetime value, 52% increase in number of active-lifecycle customers and 49% increase in average order size among active customers.

About Klium

Klium is the largest online shop in Belgium and the Netherlands for Maintenance, Repair and Operations (MRO) products. Klium sells more than 120,000 professional products from top brands and ships them throughout the entire European Union.

What Klium About Optimove

“Optimove is a perfect fit for our main strategy, which is to maximize customer loyalty. The numbers don’t lie – Optimove has helped us significantly increase the number of returning customers, increase the size and frequency of their orders and reduce the number of one-time purchasers. Simply put, Optimove makes us more money with less effort.” — Davy Agten, E-Commerce Manager, Klium

Benefits by the Numbers

Since implementing Optimove, Klium’s marketing team has seen significant improvements across all the customer metrics it tracks. Highlights include:

  • The number of active-lifecycle customers grew by 52%
  • The average order value in this lifecycle stage increased by 49%
  • Average customer lifetime value increased by 20%