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Director of Content Marketing

Marketing
Tel Aviv-Yafo, Israel

Description

Optimove is a global marketing tech company, recognized as a Leader by Forrester and a Challenger by Gartner. We work with some of the world’s most exciting brands, such as Papa John’s, Staples, and Entain, who love our thought-provoking combination of art and science. We recently secured a $75M growth investment, and with a strong product, a proven business, and the DNA of a vibrant, fastly-growing startup – we’re now experiencing yet another growth spurt. It’s the perfect time to join our team of ~300 thinkers and doers across NYC, LDN, TLV, and other locations, where 2 of every 3 managers were promoted from within. Growing your career with Optimove – a Top100 company to work for in Israel – Is basically guaranteed.

As the Director of Content Marketing and Communications at Optimove you will take on a strategic role in Optimove’s core fabric. At Optimove, the Content team is the spearhead of our interactions with prospects and customers, responsible for collaborating with teams inside and outside of marketing to ensure our message comes across in the clearest and most engaging manner.

As the Director of the team, you will manage and continue to build a team of content and communication experts with the goal of elevating the Optimove brand and impacting how we drive and convert new leads. You will also join a marketing leadership team composed of the most talented individuals you can possibly imagine.

Responsibilities:

–       Lead and empower the Content and Communications team (2 content writers and 1 PR & Social Manager) to be an influential piece of the Optimove puzzle

–       Own strategic initiatives end-to-end. Examples include increase brand awareness in key regions, ensuring holistic and symmetric messaging across channels

–       Ensure Optimove’s story is clearly delivered from top- to bottom-of-funnel and across touchpoints

–       Collaborate with Product Marketing, Growth, Regional Marketing, and Market Insights teams to develop differentiated content pieces.

–       Devise creative content activations that move the needle by leveraging data, insights, and ideas and delivering them to Optimove’s target audience

–       Develop a deep understanding of Optimove’s target audience’s needs and Optimove’s solutions for them

–       Be the baton bearer and guardian of Optimove’s brand and tone of voice

Increase the SEO authority of Optimove’s blog and website

Requirements

Requirements:

–       You have 5+ years of experience in content marketing roles

–       Your experience is mainly from B2B SaaS companies with a global reach

–       You’ve led a team of both junior and experienced content professionals

–       You’ve worked in hybrid environments and with remote co-workers

–       You breathe B2B marketing and understand B2C marketing

–       You are a creative thought leader, who can transform ideas to written words across a number of mediums

–       You like to have fun at work

–       You are an English native speaker and writer

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