Buzzz

Optimove has raised $20 million from Israel Growth Partners in the company's first outside funding.

View Article
Optimove has raised $20 million from Israel Growth Partners in the company's first outside funding.

Personalized marketing campaigns are becoming an increasingly popular way to reach specific user segments and engage them efficiently. This is where Optimove comes in.

View Article
Personalized marketing campaigns are becoming an increasingly popular way to reach specific user segments and engage them efficiently. This is where Optimove comes in.

There are a number of incredible startups leading the way in the industry, bringing big data technology to the masses. One example is Optimove.

View Article
There are a number of incredible startups leading the way in the industry, bringing big data technology to the masses. One example is Optimove.
14 January 2019

Help Your Employees Set Professional Goals With These 15 Tips

As an employer or team leader, one of your key roles is to help develop your employees’ unique strengths and interests within their respective roles.

Read more
19 December 2018

The most experienced job candidates aren’t always the best

"I encourage leaders to think beyond credentials, embrace inexperience, and trust their instincts. You may just hire an undiscovered superstar who will make your company that much stronger." -- Pini Yakuel, Founder and CEO of Optimove

Read more
17 December 2018

Perfect Timing: 15 Tips For Knowing When Consumers Will Be Receptive To Your Message

Determining the preferred channel is indeed a conundrum, but self-optimizing campaigns can solve it. It’s important that channel determination be dynamic, as customer preferences change over time. - Pini Yakuel, Optimove

Read more
5 December 2018

It’s About the Gain, Not the Pain

All firms use CLV to achieve the same goal: increase sales. But their approaches come from different angles, depending on their expertise.

Read more
26 November 2018

31 Tech Predictions for 2019

"As customers become more discerning and data-savvy, their expectations around how and when retail brands communicate with them will continue to rise." --Pini Yakuel, CEO of Optimove

Read more
24 November 2018

Britons keep their cool to bag £3bn of bargains as rest of world goes crazy

Roni Cohen, director of data science at Optimove, said Black Friday was still a relatively new idea in the UK.

Read more
21 November 2018

Companies are rating you, and those ratings are affecting you every day

"The lifetime value score acts as a compass," said Tal Kedar with Optimove. "It's not about giving preferential treatment at all."

Read more
20 November 2018

Black Friday 2018: Why is it called BLACK FRIDAY?

Pini Yakuel, CEO of Optimove said: "Once discount period ends, the customers attracted by them will stop coming."

Read more
15 November 2018

Optimove Touts Customer’s Infinite Journey for CRM

he science-first relationship marketing hub believes in the small wins that come with refining each campaign.

Read more
11 November 2018

How To Create An AI (Artificial Intelligence) Startup

Pini Yakuel, the CEO of Optimove: The ability to perform better math is no longer enough to build a successful AI-driven startup because in the rush to be an AI-focused company, startups have stopped taking into account the business problem they are solving.

Read more

Get news updates