In this report, we uncover what shoppers really think about how AI is used to market to them — and their answers may surprise you

For over a decade, Optimove has been helping brands gain their customer's loyalty for life. Read our full mission statement and promise.

Fostering Progress Through Collective Wisdom: The Evolution of OptiGenie and the Transformative Impact of Collaborative Innovation

AI Target Group Discovery can streamline the process of segmenting customers, optimizing campaigns, and deepening customer insights.

Achieving true personalization is every marketer’s goal and with AI this really comes to life. Meet OptiGenie – your AI-powered, customer-led marketing assistant that will guide you through every step of your workflow. With OptiGenie’s AI Insights, AI Creation, and AI Orchestration you can deliver top-tier, personalized experiences that delight your customers at every touchpoint.

Walmart, Sephora, Starbucks, Nike … just a few examples of the brands that have embraced AI to power their customer-first marketing efforts and deliver more personalized experiences to their audience. And while the specific implementations and techniques may vary, the overarching goal is the same - to leverage the partnership between AI and the humble CDP to better understand customer preferences, optimize marketing efforts, and ultimately drive business growth.

It's like having Sherlock Holmes with the brain of Albert Einstein on your marketing team. The union of GenAI and CDP is a powerful tool at the hands of marketers. It can help identify customer trends, boost customer engagement, and create personalized experiences that captivate your audience. We count eight ways it can take your marketing to the next level