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Optimove Blog

Data, Marketing and the Universe



Varda Tirosh

Chief Customer Officer

Varda Tirosh
Varda is all about the customer. With more than 10 years helping customers improve their businesses by making the best use of their data, Varda is the perfect blend of energy and efficiency, equipped with a bright personality and exemplary professionalism. She holds a Bachelor’s degree in Economics and Business Administration.

Test Yourself: Welcome to Your Career-Defining Moment with Optimove’s Professional Certification

Posted by on 30 May 2019

We’re excited to announce the launch of our new Optimove Professional Certification, designed to give your organization a competitive edge, while also helping you stand out from the crowd. Optimove’s Chief Customer Officer shares more

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Introducing Optimove’s Email Agency to Render A Seamless Execution

Posted by on 23 May 2019

The transformation that turned the good ol' email into a powerful data-based mechanism brings more challenges. Our new agency is equipped with email-specific best practices for sending, deploying, coding and design to help marketers get the most out of their creative side

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Summarizing Optimove Connect’s 2018 Workshops

Posted by on 27 December 2018

14 experts, six professional workshops, one retention marketing conference. We combined various aspects of CRM marketing – Campaign Analysis, Content Repurposing, Email Marketing, VIP Segmentation and much more into six insightful videos. Enter to learn and enjoy

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Rewire Your Email Marketing in 8 Steps

Posted by on 13 April 2017

Learn how to use personalized email marketing for targeted customer communications and increase revenue for your business.  

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The Numbers Are in: Multi-channel Campaigns Are 37% More Effective

Posted by on 12 January 2017

Gone are the days when a single message through a single channel sufficed to reach your complete customer base. Create a presence for your brand by managing campaigns across multiple channels

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How Adore Me Increased Revenue with Optimove?

Posted by on 27 October 2016

Optimove was the missing technological link in Adore Me's growth strategy. Learn how Optimove's personalized marketing capabilities help this up-and-coming company improve its KPIs.

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Struggling with CRM Management? Bring in the Talent!

Posted by on 1 September 2016

While scrambling for new CRM talent, many recruiters still find the role elusive and hard to frame. Here’s how successful Directors of CRM in leading customer-centric companies define their profession, goals and challenges.

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The Number of Items in a Shopper’s First Order Indicates Future Behavior

Posted by on 14 October 2015

We've analyzed over one million e-commerce transactions and we have some tips to share.

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Introducing the Optimove Academy

Posted by on 14 May 2015

Optimove’s team of data scientists, analysts and developers has years of experience working with hundreds of online companies, analyzing their customer data and formulating winning retention plans. This extensive knowledge positions us as experts in the field of data-driven retention marketing, and a reliable source of “best practices” in areas such as customer segmentation, highly

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Plugging the Leaks in Your Customer Pool

Posted by on 3 February 2015

Like a pool of water that fills and empties, your customer base also rises and falls with the accumulation of new customers and the loss of churned customers. Every so often, you need to assess the current level of active customers in your customer pool, verifying that there is the right balance between your customer

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The iGaming Summertime Blues

Posted by on 16 September 2013

Many in the online gaming industry have the impression that the summer months are a slower period on their websites. The logical reasons include that lots of people take vacations, enjoy the longer days outside and spend more time with family and friends. We decided to have one of our data scientists research the matter

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Divide and Conquer for Killer Marketing Campaigns

Posted by on 20 August 2013

At one time (not so long ago), most retention marketers would send the same marketing campaign to their entire customer list. Nowadays, most marketers understand well the value of segmenting their customers into groups and sending different offers to each group. As we’ve discussed in a previous post, sophisticated marketers and retention experts have discovered

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