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Data, Marketing and the Universe

Shai Frank

VP Product

Shai Frank
Shai Frank is Optimove's VP Product. With more than 15 years of product management experience, Shai has built and shipped products in various industries, including automotive, security, drones, and martech. Shai holds a B.Sc. in Industrial Engineering and an MBA from Tel Aviv University.

The Differences Between Attracting Customers into Your Store, and Catering to Them While They’re in: Combining Fast and Slow Data

Posted by on 25 April 2019

Luring the right people with the right offers requires a rich set of data and sophisticated customer modeling – but it’s a different set than what is needed to react to their signals when they’ve stepped in the door. The magic happens when you combine both

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