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Data, Marketing and the Universe

Rony Vexelman

Director of Product Marketing

Rony Vexelman
Rony Vexelman is Optimove’s Director of Product Marketing. Rony leads Optimove’s marketing strategy for product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.

7 Tips to Better Align Your Marketing and IT Teams when Evaluating New Technologies

Posted by on 27 June 2019

Your success as a marketer can often depend on one pivotal thing: How well you're in sync with the IT team in your company. Optimove's Director of Product Marketing shares some winning insights

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Avoid the Stackpocalypse: Walk the Untraveled Roads of the Martech Ecosystem

Posted by on 20 June 2019

Marketers have been taught to think new technologies are the solutions for most challenges. Now, they’re confronted with the reality of managing and synchronizing this ever-growing toolbox

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The Evolution of the Independent Data-Driven Marketer, in 3 (and a half) Motivating Steps

Posted by on 28 March 2019

In today's demanding marketing orb, every marketer's quiver has to be armed with the right tools, that will allow access to customized reports filled with the most recent data. Here's the starting point of your quest

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Maximizing Customer Lifetime Value with Facebook Bid Multipliers

Posted by on 21 March 2019

Facebook's recent feature is helping marketers shift their focus from the network's advertising capabilities to a more meticulous look at their customer data. Using Optimove's powerful segmentation competences alongside it makes it so much easier to drive success

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