Optimove Blog

Data, Marketing and the Universe

Pini Yakuel

Founder & CEO

Pini Yakuel
Pini co-founded Optimove in 2009 and has led the company, as its CEO, since its inception. With two decades of experience in analytics-driven customer marketing, business consulting and sales, he is the driving force behind Optimove. His passion for innovative and empowering technologies is what keeps Optimove ahead of the curve. He holds an MSc in Industrial Engineering and Management from Tel Aviv University.

The Open Banking Era – Only Smart Marketers Will Prevail

Posted by on 12 October 2017

Customers loss of trust paired with new regulations– ordering on customer data sharing – are serious problems for traditional financial establishments. It’s time for banks to turn their efforts into data-based marketing

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The Case for Opting Out of Silicon Valley’s ‘Growth or Die’ Culture

Posted by on 22 June 2017

Any ecosystem needs diversity to survive. We need different types of business models that are set up for long-term success. Getting there requires a different approach to funding and growth.

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Only a Centralized Intelligence System Will Win the Customer Loyalty Battle

Posted by on 8 June 2017

When fighting for the loyalty of your customers, should you rely on front-line intelligence or put your trust in a robust dedicated central intelligence unit?

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Start Moving at the Speed of the Customer

Posted by on 4 May 2017

When marketing to existing customers, speed and precision are key. It’s crucial that your technologies support the skills you need to succeed

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The Four Pillars of Success in Work and Life

Posted by on 16 March 2017

The variety of human talent is endless. How do you define success and what can you do to attain it?

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Optimove 2016 Year in Review

Posted by on 7 February 2017

During 2016, Optimove’s clients dramatically increased the number of their customer segments and interactions, targeting smaller and smaller customer groups with tailored messaging across a variety of channels

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9 Marketing Practices That Need to Die in 2017

Posted by on 2 February 2017

Spraying and Praying? Using rule-based segmentation? Sending another “last chance” email? Well, it might be time to stop!

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7 Top CRM Trends for 2017

Posted by on 5 January 2017

In the dynamic digital marketplace, CRM technologies have become an essential component for marketing departments. Learn about what to expect for CRM in 2017.

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To Explore or Exploit – That Is the Question

Posted by on 22 December 2016

The exploration-exploitation trade-off is both a cognitive and algorithmic problem. Sometimes, computers have it easier.

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More Women in High Tech: How to Create More Balance in the Workplace

Posted by on 15 December 2016

Five things employers should do, and one thing women must do, to promote a true equal opportunity strategy.

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The Business Case for Customer Marketing

Posted by on 24 November 2016

The data you collect from your loyal customers is an untapped goldmine. Utilizing it systematically can make a real difference to your brand’s bottom line.

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If Life Was a Self-Optimizing Campaign, Everyone Would End Up Happy

Posted by on 11 November 2016

The general elections are a lot like an A/B test. Imagine if every state and county could get the president it chose.

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