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Gartner 2019 Magic Quadrant for Multichannel Marketing Hubs ranks Optimove high for "ability to execute." Get the full report.

Optimove Blog

Data, Marketing and the Universe



Pini Yakuel

Founder & CEO

Pini Yakuel
Pini co-founded Optimove in 2009 and has led the company, as its CEO, since its inception. With two decades of experience in analytics-driven customer marketing, business consulting and sales, he is the driving force behind Optimove. His passion for innovative and empowering technologies is what keeps Optimove ahead of the curve. He holds an MSc in Industrial Engineering and Management from Tel Aviv University.

Optimove 2018 Year in Review

Posted by on 28 February 2019

Our tenth year is over. We're now bigger, stronger and more aligned on our challenges and obstacles ahead with one motto in mind: To keep providing what's needed to make your marketing team a winning one

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The Innately Intelligent Creed: Paving the Way Towards Marketing Excellence

Posted by on 24 January 2019

Marketers today are charged with injecting their intelligence into the process or the system, burdening themselves and not leveraging their capabilities. The new era of marketing will innately merge AI and human creativity to optimize any campaign or marketing strategy. Optimove's CEO looks into CRM's seamlessness

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Turning Up Your Brand’s Voice to Reach the Most Advanced Customers

Posted by on 25 October 2018

Suspicion towards innovation is not the right precept to follow these days. And as all smart marketers should know by now, you need to be where your customers are heading. Let's talk about digital assistants for a minute

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Why Promoting From Within Worked for Us: The Optimove HR Dogma

Posted by on 27 September 2018

It happens often, not only in the Hi-Tech industry: Young talents in a professional role find themselves managing teams and workers, with no real background or managerial experience. But there are more opportunities than worries in that scenario. Optimove's CEO explains why

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Content Marketing: Now Brought to You By a Bot*

Posted by on 13 September 2018

Teams that will combine flesh-and-blood content marketers with advanced AI content technologies will stay on top of the game and take their entire marketing up a notch. Learn how it can be done

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Artificial Intelligence is a Suit of Armor, Not an Enemy

Posted by on 6 September 2018

"When asked about Artificial Intelligence’s place in our lives, it usually activates the same sensors in people, eliciting the same response. It’s fear". Optimove's CEO shares his thoughts about the future upcoming changes and why we shouldn't feel afraid

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The O5 Hack: How Optimove Reduced Emails While Sharing Knowledge and Transparency

Posted by on 23 August 2018

It’s not easy to keep the information flowing between 200 employees. Learn what we did to share achievements, disappointments, worries, and goals with each other while creating a habit of reflection and team sharing

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Five Things I Wish Somebody Would Have Told Me When I Started My Journey as CEO

Posted by on 12 July 2018

I’ve been at this gig for more than nine years already, and during this time, I enjoyed some success, but also made many errors. Optimove's CEO shares the big things he wishes a wise friend would have told him in the beginning

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Two Sides, Working in Harmony: How Optimove’s “Brain” Complements Relationship Marketing Success

Posted by on 14 June 2018

From Optimove’s first day, the integration of data science and the art of marketing wasn't a roadblock, but a guideline for innovation. Optimove’s recent inclusions in two of Gartner’s Magic Quadrant reports is another validation of our commitment to empower marketing teams

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Position Yourself Towards Great Hires: The Multiple Intelligences Way

Posted by on 19 April 2018

Every person is a medley of talents, but what we instinctively think of as “intelligence” is not always the end all be all of a person. For better and for worse, excellence in one area of intelligence is hardly telling about other abilities. This is what I learned after a decade of hiring errors and successes

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A Touch on The Creative Side: Why It’s Too Soon to Fear AI Capabilities

Posted by on 22 March 2018

In one of his last public appearances, Prof Stephen Hawking expressed real fear that AI improvements will lead to world chaos. But as AI capabilities are still very much limited, it's up to mankind to start harnessing its benefits to our favor. Are we capable of doing so?

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Anticipating the Possibilities: The Way Marketing is Going to Evolve

Posted by on 8 February 2018

How will the marketing industry change in a decade? What will be the major trends in 2028? In a world where data is going to be so accessible, there won’t be any separate aspects to a customer journey. Words from Optimove’s CEO as presented at NRF 2018

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