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Optimove Blog

Data, Marketing and the Universe



Amit Bivas

Head of Marketing

Amit Bivas
Amit is a seasoned marketing executive with extensive experience planning, developing and executing B2B and B2C marketing strategies from the ground up. His sharp business skills, creativity and keen eye for detail, along with a strong background in data analytics and statistics, uniquely place Amit in the sweet spot where the art and science of marketing meet. Amit holds a BSc in Industrial Engineering and Information Systems.

Optimove as a Secret Weapon: The Anonymous Case Study Hack

Posted by on 31 January 2019

One of our clients didn't want to share his glowing feedback with the world. Soon, the reason became clear, and frankly, quite obvious. Although it's always better to put a face and a name to the numbers, it didn't hold us back. Optimove's CMO shares the impactful solution for situations when you "surpass all expectations" of your client, but want to be kept a secret

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Optimove Connect 2018: The Recap

Posted by on 20 December 2018

Our fourth annual conference was a big success, with over 450 experienced colleagues sharing the latest trends, research findings, challenges and opportunities from the cutting-edge of relationship marketing. Optimove's Chief Marketing Officer takes you on a special tour and presents all the lectures from this one-of-a-kind conference

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Optimove Announces New COO to Strengthen the Company’s Engineering Services

Posted by on 19 July 2018

Yarden Malka will play a key role in growing Optimove's technology DNA, reshaping its organizational structure and ensuring it will keep providing clients and prospects with the most advanced product. We sat with Yarden for a short introduction interview

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Optimove Celebrates a Year of PostFunnel

Posted by on 21 June 2018

As PostFunnel is already a year old, Optimove is stepping out of the vagueness to acknowledge its mint-condition publishers' hat. This is a bigger step towards one of our main values - a commitment to content

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Optimove Enters Gartner’s 2018 Magic Quadrant for Multichannel Marketing Hubs

Posted by on 17 May 2018

Gartner’s Magic Quadrant series analyzes technology vendors. This is Optimove’s second inclusion in a Gartner's report

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Optimove Boosts its Email Capabilities: Acquired PowerInbox’s DynamicMail Business

Posted by on 10 May 2018

DynamicMail technology will offer Optimove's clients an opportunity to bring the type of personalization and interaction available in other channels, to their inbox

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Why It’s Best to Treat the GDPR as an Opportunity, Not an Obstacle

Posted by on 5 April 2018

Your company should be ready by now for the new EU personal data protection regulations (GDPR), which goes into effect next month. And a brand or company that puts their customers' privacy first, must embrace the chances it brings along - to use data in a smarter way

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Optimove’s Mobile Messaging Fosters Relationship Marketing Aptitude

Posted by on 29 March 2018

Optimove's new capabilities will help retailers prepare, deliver and track hyper-personalized mobile campaigns

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7 Trends to Boost Your CRM in 2018

Posted by on 25 January 2018

From spiced up email campaigns to combining online and offline seamlessly, these 7 trends should help shape your 2018 CRM strategy

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Optimove Named Again in Deloitte’s Technology Fast 500 EMEA

Posted by on 4 December 2017

It’s Optimove’s second inclusion in the esteemed list, after experiencing more than a 400% growth rate between 2013 and 2016

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Recap: Optimove Connect 2017

Posted by on 30 November 2017

Our third annual relationship marketing conference was our best one yet. This year, we focused on the connection between art and science in the marketing industry, and gave our clients various ideas and solutions for stronger ongoing communication with their customers. Optimove's Chief Marketing Officer shares how it all looked from behind the scenes

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Introducing Optimove 6.0: Bringing Customer Retention AI to Acquisition Marketing

Posted by on 2 November 2017

With the help of Optimove 6.0 - CRM that covers the full customer lifecycle stage from the first website visit, conversion rates are expected to increase by 25%

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