Bridge the gap between your data, your customers and your KPIs
The Optimove Customer Marketing Cloud removes the guesswork, guiding marketers towards the most effective personalized marketing communications, ultimately maximizing customer lifetime value.
Marketers have access to more information about their customers than ever before, and more ways to reach them. This is good news for marketers, because understanding a customer allows brands to communicate with them more effectively. However, most customers are still bombarded with marketing messages that are not relevant, appealing or timely enough. When you fail to engage your customers meaningfully, you’re leaving money on the table and neglecting one of your biggest growth engines – your customer base.
Optimove’s Customer Marketing Cloud bridges the gap between your data and your customers, and builds a pathway to their hearts. Optimove’s promise is that you will boost your KPIs by enabling emotionally-intelligent customer communications.
The Optimove software is built on the notion that every customer’s behavior is different, dynamic and multi-faceted. That’s why our Customer Marketing Cloud mines your data to gain insight into your customers’ present behaviors, needs and wants, and also to predict their future behaviors. The goal is knowing which marketing actions will have the greatest impact on the customer’s satisfaction – and thus building long-term brand loyalty.
Optimove’s mathematically-intensive predictive behavior modeling system provides you with priceless insights into your customer base, including customer lifetime value forecasting, churn and reactivation prediction, dynamic micro-segmentation and self-learning campaign optimization. It provides you with a high-definition picture of your customer base, which is the first step to achieving the Holy Grail of emotionally-intelligent customer communications.
Happy customers are at the core of happy businesses. Providing value to customers through intelligent, data-driven marketing communications is a strategic growth engine, maximizing customer lifetime value, spend and other KPIs. Emotionally-intelligent interactions increase customer engagement and maximize their business with the brand.
The Optimove Customer Marketing Cloud aligns your marketing efforts with your KPIs via a closed-loop measurement and recommendation engine. Based on predictive customer behavior analysis and precise financial uplift calculations of each campaign, Optimove’s powerful machine-learning personalization engine guides you to better monetize every customer. The Optimove technology is designed from the ground up to deliver the promise of personalized marketing, continuously improve it and generate significant strategic benefit for your business.