Maximize customer lifetime value at every point in the customer lifecycle.

Stop addressing large, non-homogeneous groups of customers and hoping for the best. Optimove removes the guesswork and guides you towards the most effective marketing action, for every customer, every time.

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The Optimove Promise

  • Increase Conversions

    Know what marketing actions will be most successful at converting non-paying users into paying customers.

  • Increase
    Customer Spend

    Determine the best action for each customer to increase spend levels and transaction frequency.

  • Maintain

    Offer the promotions and rewards which are most effective at keeping your high-rollers happy and engaged.

  • Reduce

    Easily identify customers who are about to churn and run the marketing actions most effective at retaining them.

  • Retrieve “Lost” Customers

    Run the marketing actions most likely to reengage customers who have churned.

  • Trial/Free Users
  • Active Users
  • High Spenders
  • About to Churn
  • Churn



Optimove Maximizes Customer Lifetime Value

The Optimove software understands that every customer’s behavior is different, and that these differences play out differently at every stage of the customer lifecycle. Optimove was designed specifically to predict the future behavior of each individual customer and to learn which marketing actions will have the greatest positive effect on the customer’s long-term value to the company.

At the core of Optimove’s ability to accurately predict the most effective marketing actions for each customer is a unique method of calculating customer lifetime value (LTV) for every customer. The customer LTV forecasting technology built into Optimove is based on advanced academic research and was further developed and improved over a number of years by a team of first-rate PhDs and software developers. This method is battle-tested and proven as an accurate and effective approach in a wide range of industries and customer scenarios.

Optimove combines this LTV forecasting with continual dynamic micro-segmentation and a unique, mathematically-intensive predictive behavior modeling system. The results of these calculations are integrated into a closed-loop marketing action management, measurement and recommendation engine.

Finally, tight integration with your email marketing system makes it fast and easy to automatically execute the best marketing action for each customer.

The result is a remarkably accurate marketing action optimization machine which allows marketing and retention experts to maximize the long-term value of each and every customer.


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