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Optimove has raised $20 million from Israel Growth Partners in the company's first outside funding.

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Personalized marketing campaigns are becoming an increasingly popular way to reach specific user segments and engage them efficiently. This is where Optimove comes in.

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There are a number of incredible startups leading the way in the industry, bringing big data technology to the masses. One example is Optimove.

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17 July 2017

AI Hype vs Reality: Facing the Flaws of Bolt-On AI Technology

Companies like Amplero, Optimove, Adgorithms and Motiva use machine learning to plan, personalize and optimize every single interaction across the customer journey.

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13 July 2017

How Adore Me used AI to double its active customers

Using Optimove’s technology, the company divided customers into 60-plus segments. As a result, Adore Me saw a 15 percent increase in monthly revenue from its data-driven campaigns, and a 22-percent increase in average order amount. Its yearly active customers doubled.

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12 July 2017

Big Ticket Spending And Other Myths About Mobile Game Whales

Optimove, a company that specializes in customer retention, recently tracked 235 social gamers over 18 months and found that only 10 percent of players bring in 75 percent of a social game’s revenue, and just one percent—the biggest whales—bring in 30 percent.

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5 July 2017

Eight Steps to Leave Blast Emails Behind and Launch Intelligent Communications Instead

When you target a specific segment of customers with smaller campaigns, the cumulative revenue is much greater than that of a "spray and pray" blast email campaign.

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23 June 2017

The State of AI In Advertising/Marketing

AI-based bots will become essential for marketing insights. Utilizing machine learning to take the guesswork out of marketing decisions will become essential for the perpetuation of creative, exciting, hearts-and-needle-moving campaigns. –Pini Yakuel, Optimove

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16 June 2017

4 Unique Ways to Attract and Retain Customers

Optimove offers a sleek suite of tools that enable robust and highly-personalized retention marketing. Using machine learning and predictive analytics, the Optimove platform provides granular segmentation and a powerful execution platform for super-personalized customer communications.

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13 June 2017

Interview with Pini Yakuel, Founder & CEO at Optimove

A lot of marketing automation companies claim to have AI abilities, but very few use real machine intelligence that can significantly change the marketing game.

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13 June 2017

The Case for Opting Out of Silicon Valley’s ‘Growth or Die’ Culture

Venture capital is based on betting and diversification, so it will naturally produce a few winners and many losers. This system works for VCs and a tiny minority of companies, but it stifles diversity and destroys otherwise sustainable businesses.

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12 June 2017

5 Magnetic Retention Concepts + 15 Tools You Can Use Today

Optimove offers a sleek suite of tools that enable robust and highly-personalized retention marketing. Using machine learning and predictive analytics, the Optimove platform provides granular segmentation and a powerful execution platform for super-personalized customer communications.

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7 June 2017

Marketing automation is still in high demand, and it’s not going to change

Marketing automation provides “hyper-customization” through its many powerful features.

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