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Optimove has raised $20 million from Israel Growth Partners in the company's first outside funding.

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Personalized marketing campaigns are becoming an increasingly popular way to reach specific user segments and engage them efficiently. This is where Optimove comes in.

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There are a number of incredible startups leading the way in the industry, bringing big data technology to the masses. One example is Optimove.

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19 April 2017

How the Cloud and Analytics Can Save Retailers a Bundle

Using predictive analytics powered by the cloud, retailers can more accurately predict demand and ensure they have the right products on store shelves.

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4 April 2017

Optimove Customer Marketing Cloud Now Laced With AI-Based Recommendation Features

New features integrate with retailers’ CRM strategy to deliver more personalized, predictive recommendations based on intent rather than just history.

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26 March 2017

Here’s How I Launched My Startup Without Investors

The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question, “Is it a good idea to build a startup without investors?” is written by Pini Yakuel, CEO of Optimove.

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26 March 2017

Art of Artificial Intelligence in Marketing Optimization

Yohai Sabag, Chief Data Scientist for Optimove, gives an excellent walk-through of how marketers can use the “human-machine feedback loop” for artificial intelligence in marketing optimization at scale.

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22 March 2017

Fostering Customer Loyalty in an Omnichannel World

Once you have the technology that enables you to segment your customers intelligently, there’s no end to the personalized communication you can achieve.

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16 March 2017

iCXM Comes of Age — Using AI to Know, Engage, and Serve Your Customers Better

The goal is to help enable more “emotionally intelligent conversations” by constantly adapting to changes in customer behavior. Peek under the hood and you’ll find cluster analysis and machine learning, with help from a marketing optimization bot, making it possible to send hundreds of micro campaigns per day and assess the ROI.

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3 March 2017

TOP 50: CEM Solutions Measuring, Monitoring & Optimizing the Customer Experience

Optimove named one of the top ten customer experience management solutions by Website Magazine.

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15 February 2017

The end of mobile gaming as we know it

The majority of revenue growth will be won by companies that shift their attention from user acquisition to retention, and adopt player-centric rather than product-centric monetization strategies.

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8 February 2017

5 CEOs from around the world reveal what ‘success’ means to them

To gain a cross-cultural understanding of how leaders define success in their work life and personal life, we asked five different CEOs in five different countries about their companies and how they personally define success in life and in work.

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8 February 2017

5 Marketing Practices to Kill in 2017

The new year is a good time to let go of the things and ideas that no longer serve you — or never did. Pini Yakuel, CEO, Optimove suggests five marketing practices to lose for good, and some resolutions to consider instead.

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