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Optimove has raised $20 million from Israel Growth Partners in the company's first outside funding.

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Personalized marketing campaigns are becoming an increasingly popular way to reach specific user segments and engage them efficiently. This is where Optimove comes in.

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There are a number of incredible startups leading the way in the industry, bringing big data technology to the masses. One example is Optimove.

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17 January 2017

What Is Going To Happen In The Esports Industry In 2017?

Motti Colman, Optimove's Director of New Business, believes companies need to fix missed opportunities, "Traditionally, games companies look at three segments; new, active and churn.  Churn is often [deprioritised]  but 18% of first-time churners, on average, can be reactivated, which means multi-time churners - thanks to the zig-zag phenomenon (where active users leave and then come back repeatedly) - can be identified and incentivised differently.

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8 January 2017

Optimove Optibot Automates Campaign Optimization

What’s new about Optibot is that defining microsegments and picking the best campaign actions per segment have now been automated.

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3 January 2017

7 Top CRM Trends for 2017: A Look Ahead

As the New Year kicks into gear, we can expect new CRM trends and technologies to emerge, too. Here's what to expect.

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3 January 2017

Optimove Unveils Optibot CRM Machine Learning Platform

Optimove has launched Optibot, a CRM optimization bot that uses artificial intelligence and machine learning to automate the analysis and interpretation of customer marketing campaigns behind the scenes, and recommend actionable marketing insights to help marketers increase campaign performance.

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27 December 2016

The 7 Hottest Israeli Startups in NYC

Optimove combines the science of data with the art of marketing to deliver personalized, real-time, multi-channel customer relationship management campaigns. Optimove’s unique technologies enable marketers to maximize customer engagement, brand loyalty, and lifetime value.

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21 December 2016

How Nordstrom, 1-800-Flowers and Sephora Pair Old School Marketing With New Marekting Technology

1-800 Flowers are now using advanced martech platform Optimove, who recently announced a CRM optimization bot to help companies target their current customers better.

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8 December 2016

AI-Based, Self-Optimizing Consumer Marketing: Good For Marketers, Not For Politics

The general elections are a lot like an A/B test. But…if life were an AI-driven self-optimizing campaign, everyone would end up happy. (The country as a whole? Not so much.)

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5 December 2016

Report: Biggest engagement not happening Black Friday/Cyber Monday

Data from Optimove indicates Black Friday continues to top Cyber Monday for unique purchases, daily revenue and average order values

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1 December 2016

4 Mobile Marketing Channels Game Devs Can Use to Communicate With Players

Amit Bivas, whose company Optimove helps developers build and automate marketing, advises devs to thoroughly test to make sure their notifications are effective in bringing players back.

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21 November 2016

5 Ways Marketing Automation Will Change Your Organization

Other platforms, like Optimove, specialize in customer retention and re-engagement, focusing on existing customers to intelligently offer highly personalized offers that are proven to convert.

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