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Optimove has raised $20 million from Israel Growth Partners in the company's first outside funding.

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Personalized marketing campaigns are becoming an increasingly popular way to reach specific user segments and engage them efficiently. This is where Optimove comes in.

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There are a number of incredible startups leading the way in the industry, bringing big data technology to the masses. One example is Optimove.

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26 May 2017

Marketing automation is still in high demand, and it’s not going to change

Marketing automation provides “hyper-customization” through its many powerful features.

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16 May 2017

How Big Data Analytics Is Solving Big Advertiser Problems

Tel Aviv-based Optimove, for example, is a marketing automation platform that uses predictive analytics to prioritize a company’s existing customers, rather than use their resources to acquire new ones.

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11 May 2017

Brands: How to use AI to increase customer loyalty

Consumers want more personalized experiences online, and according to one expert, AI is one way to increase the personalization level - and increase customer loyalty.

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5 May 2017

Loyalty Marketing: No longer about points

There's certainly still a place for loyalty programs and points in a business's CRM strategy, but ultimately, such programs are just one piece of the puzzle when it comes to building loyal, lifelong customers.

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24 April 2017

Optimove Shortlisted for the 2017 EGR B2B Awards

Optimove has been shortlisted for the EGR B2B Awards in the Data Analytics Partner and Acquisition and Retention Partner categories.

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19 April 2017

How the Cloud and Analytics Can Save Retailers a Bundle

Using predictive analytics powered by the cloud, retailers can more accurately predict demand and ensure they have the right products on store shelves.

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4 April 2017

Optimove Customer Marketing Cloud Now Laced With AI-Based Recommendation Features

New features integrate with retailers’ CRM strategy to deliver more personalized, predictive recommendations based on intent rather than just history.

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26 March 2017

Here’s How I Launched My Startup Without Investors

The Entrepreneur Insiders network is an online community where the most thoughtful and influential people in America’s startup scene contribute answers to timely questions about entrepreneurship and careers. Today’s answer to the question, “Is it a good idea to build a startup without investors?” is written by Pini Yakuel, CEO of Optimove.

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26 March 2017

Art of Artificial Intelligence in Marketing Optimization

Yohai Sabag, Chief Data Scientist for Optimove, gives an excellent walk-through of how marketers can use the “human-machine feedback loop” for artificial intelligence in marketing optimization at scale.

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22 March 2017

Fostering Customer Loyalty in an Omnichannel World

Once you have the technology that enables you to segment your customers intelligently, there’s no end to the personalized communication you can achieve.

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