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Optimove has raised $20 million from Israel Growth Partners in the company's first outside funding.

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Personalized marketing campaigns are becoming an increasingly popular way to reach specific user segments and engage them efficiently. This is where Optimove comes in.

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There are a number of incredible startups leading the way in the industry, bringing big data technology to the masses. One example is Optimove.

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15 February 2017

The end of mobile gaming as we know it

The majority of revenue growth will be won by companies that shift their attention from user acquisition to retention, and adopt player-centric rather than product-centric monetization strategies.

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8 February 2017

5 Marketing Practices to Kill in 2017

The new year is a good time to let go of the things and ideas that no longer serve you — or never did. Pini Yakuel, CEO, Optimove suggests five marketing practices to lose for good, and some resolutions to consider instead.

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8 February 2017

5 CEOs from around the world reveal what ‘success’ means to them

To gain a cross-cultural understanding of how leaders define success in their work life and personal life, we asked five different CEOs in five different countries about their companies and how they personally define success in life and in work.

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7 February 2017

Artificial intelligence helps build relationships

Optimove founder and CEO Pini Yakuel says artificial intelligence — despite its cold, number-crunching reputation — can actually help build emotional bonds between businesses and their customers.

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27 January 2017

Using ML-driven marketing optimization to solve the attribution conundrum

Fortunately there are a few companies which are starting to offer solutions for optimization-driven marketing and can start to help you down this path.

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22 January 2017

10 CEOs Make Predictions For Marketers

"Marketers will use AI to take the guesswork out of predictive modeling," says Pini Yakuel, CEO, Optimove. "AI-based bots and digital assistants will become essential in the creation of marketing insights."

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17 January 2017

What Is Going To Happen In The Esports Industry In 2017?

Motti Colman, Optimove's Director of New Business, believes companies need to fix missed opportunities, "Traditionally, games companies look at three segments; new, active and churn.  Churn is often [deprioritised]  but 18% of first-time churners, on average, can be reactivated, which means multi-time churners - thanks to the zig-zag phenomenon (where active users leave and then come back repeatedly) - can be identified and incentivised differently.

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8 January 2017

Optimove Optibot Automates Campaign Optimization

What’s new about Optibot is that defining microsegments and picking the best campaign actions per segment have now been automated.

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3 January 2017

7 Top CRM Trends for 2017: A Look Ahead

As the New Year kicks into gear, we can expect new CRM trends and technologies to emerge, too. Here's what to expect.

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3 January 2017

Optimove Unveils Optibot CRM Machine Learning Platform

Optimove has launched Optibot, a CRM optimization bot that uses artificial intelligence and machine learning to automate the analysis and interpretation of customer marketing campaigns behind the scenes, and recommend actionable marketing insights to help marketers increase campaign performance.

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