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- Introducing OptiCircle: The New Optimove Customer Community
- Conducting a Seamless Experience: The Power of Customer Journey Orchestration
- 5 Benefits of Dynamic Customer Segmentation
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Maximize the growth potential opportunity presented by Euro 2024 by implementing retention strategies to avoid new players’ rapid churn
Report reveals that 81% of consumers unsubscribe from brands that inundate them with excessive marketing messages
Brands inadvertently alienate customers. Here are tips on how to use segmentation to avoid customer alienation, maximize loyalty, and put customers first
Key questions answered about being a Position-less Marketer to optimize effectiveness as a marketing pro
Leveraging Advanced Generative AI Tools to Enhance Customer Journeys
By utilizing machine learning for segmentation, marketers can dive deep into detailed customer insights to predict responses and deliver hyper-personalized experiences that foster long-term customer loyalty.
by Neil Hoyne, best-selling author of “Converted: The Data-Driven Way to Win Customers’ Hearts”
Drawing insights from historical Optimove data from the 2022 FIFA World Cup, we’ve identified five key factors to understand the motivations of new players entering the scene