Dudu Dahan

About Dudu Dahan

Dudu spent three years at Optimove, helping clients maximize the effectiveness of their customer marketing efforts, before moving on to become the Head of Monetization and Analytics at Playtika.

How to Optimize Your Affiliate Spend

Posted on 10 June 2013 by

You’re spending a lot of money on acquiring traffic to your site from affiliates. The key to preventing over-spending on this traffic is to quickly determine the value of the customers arriving from each affiliate. The Conventional Approach Traditionally, operators collect data on customers from each affiliate channel over a period of weeks, months or

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Customer Segmentation Methods for Personalized Retention Marketing

Posted on 4 February 2013 by

Customer Segmentation for All This article takes a thorough, high-level look at how our iGaming and Forex clients perform customer segmentation to target their marketing efforts and thus increase spend and customer lifetime value. The strategies discussed here are applicable to any company or website with paying customers, with or without our software. Personalized Retention

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